Zynga Inc.

Zynga Inc. is a mobile game developer, global publisher, and live-service interactive entertainment operator. Founded in 2007, the company built an early presence in social network gaming with titles including Texas Hold'Em Poker—now Zynga Poker—Mafia Wars, CityVille, and FarmVille. It later shifted toward a mobile-first business built around long-running games, continuous content updates, and player communities.

Zynga operates as the worldwide mobile gaming publishing label of Take-Two Interactive Software, Inc. following Take-Two's acquisition of the company in May 2022. Its global organization develops, publishes, and supports free-to-play mobile games across iOS, Android, and web platforms.

Development and publishing capabilities

• Full-cycle mobile game development spanning concept, design, client/server engineering, 2D and 3D art, and animation
• Global publishing and distribution for mobile and web games
• Live operations, live events, community management, player support, and trust and safety
• User acquisition, app-store optimization, digital marketing, data science, and analytics
• Advertising technology, yield management, and programmatic monetization through Chartboost

Zynga's directly associated portfolio includes evergreen franchises such as FarmVille, Words With Friends, and Zynga Poker, alongside social casino games including Hit It Rich! Free Casino Slots, Game of Thrones Slots Casino, Wizard of Oz Free Slots Casino, Willy Wonka Slots, and Black Diamond Casino.

The company serves the interactive entertainment, video game, mobile application software, digital media, and advertising technology markets. Its operating model combines game creation and publishing with long-term LiveOps, telemetry, retention systems, and cross-promotional infrastructure. Zynga also works with established entertainment properties through collaborations with organizations including Disney, Warner Bros. Discovery, and HBO.

After relocating its corporate headquarters from San Francisco, Zynga opened its San Mateo headquarters in September 2022 as part of its Connected Workplace model. The company continues to operate as an active mobile-games label within Take-Two's global business.