Side

Global Interactive Entertainment Services

Side is a multinational provider of technical, creative, and development solutions for the video game industry. Operating as a unified global brand since March 2025, the company integrates a comprehensive suite of services—including gameplay co-development, audio production, art creation, quality assurance, and player support—to assist indie, AA, and AAA developers and publishers worldwide.

Core Capabilities

• Game Development & Engineering: Full-cycle co-development, gameplay programming, systems design, and multi-platform engine porting.
• Audio Production: End-to-end voice casting, performance and motion capture (in partnership with The Imaginarium Studios), original music composition, sound design, and dialogue post-production.
• Art Production: Concept art, 2D illustration, 3D character and environment modeling, rigging, and animation.
• QA & Localization: Functional and compliance testing, multilingual translation, culturalization, and localization quality assurance (LQA) across 50+ languages.
• Player Support & AI: 24/7 omnichannel community management, trust and safety monitoring, and the development of proprietary AI-driven speech datasets and automated testing frameworks.

Corporate Heritage

Side represents the global unification of several industry-leading entities under the parent company Pole To Win Holdings, Inc. (TSE: 3657). The organization’s roots extend to the 1994 founding of Pole To Win in Japan and the 1997 establishment of the London-based audio house SIDE UK. Following decades of strategic growth and acquisitions—including 1518 Studios, Vibe Avenue, and Ghostpunch Games—the company consolidated its diverse service offerings into a single global identity to better support the evolving needs of the interactive entertainment market.

Side maintains a global footprint with over 40 studio sites across Europe, North America, South America, and Asia, leveraging a diverse workforce of engineers, artists, and creative professionals to deliver high-fidelity gaming experiences across PC, console, mobile, and immersive VR/AR platforms.