Voodoo

Voodoo is a French mobile entertainment technology company that develops and publishes mobile games and consumer applications. Founded in Paris in 2013, it built its early publishing model around rapid, data-driven game prototyping, using performance signals such as retention, playtime and cost per install to assess concepts before scaling them.

The company became closely associated with the rise of hyper-casual mobile games following the success of Paper.io, and has since broadened its focus toward hybrid-casual games, in-app purchases and longer-running live titles. Its publishing platform combines prototype coaching, early metrics evaluation, user acquisition, ad monetization and post-launch operational support for games designed to grow over time.

Development and publishing capabilities

Voodoo's work spans the commercial and operational stages of mobile products:

• Mobile game development and publishing across casual, hybrid-casual and midcore categories
• Rapid prototyping and marketability testing
• LiveOps, including game events, feature roadmaps and economy balancing
• User acquisition, performance marketing and ad monetization optimization
• Consumer mobile app incubation, distribution and acquisition

Its portfolio includes mobile games such as Mob Control, Paper.io, Paper.io 2, Block Jam 3D, Helix Jump, Hole.io, Aquapark.io, Crowd City, Snake VS Block, Castle Busters and Collect Em All. The company also operates in consumer social applications through products including Wizz and BeReal.

Evolving mobile portfolio

Voodoo expanded beyond its original hyper-casual focus in response to changes in mobile marketing and the growth of hybrid-casual game models. This strategy has included building internal development hubs, supporting partner studios through publishing, and acquiring specialist game and app businesses. Its game portfolio combines internally developed titles with projects created alongside publishing partners and acquired studios.

The company is headquartered in Paris and maintains direct operating hubs in Europe and Türkiye. Voodoo remains active as a private, venture-backed business focused on mobile entertainment, game publishing and consumer applications.