ThePub Productions

ThePub Productions, widely known as The Pub, is a commercial content production studio and implementation agency operating within Publicis Groupe’s Publicis Production division. The studio provides end-to-end production support for advertising and marketing work, combining creative development, technical execution, adaptation and delivery for brand and agency partners.

Its capabilities span live-action commercial production, studio and product photography, editorial and finishing, sound recording and mixing, colour grading, motion design, 2D and 3D animation, visual effects, CGI, print production and interactive development. The business also supports digital advertising and social-media production, including dynamic formats, e-commerce content, transcreation, multi-platform adaptation and quality assurance.

Production capabilities

• Commercial filming, directing, crew and line production, on-set supervision, tabletop photography and model photography
• Post-production services including offline and online editing, sound design, audio mixing, conform, colour, VFX and master builds
• Digital and social asset creation, banner suites, digital video formats and high-volume content adaptation
• Print-studio and mechanical-artwork services, including pre-press, retouching, typography and print-ready file preparation
• UX/UI, microsite, landing-page and interactive-experience development

ThePub Productions operates production facilities in Canada and Argentina, with Canadian operations supported by a large Toronto studio and a Montréal regional branch. Its Buenos Aires content studio serves Latin American and international work through audiovisual production, sound, post-production, and digital and social-content capabilities.

The studio’s portfolio includes commercial and digital work for brands such as Rogers Communications, Stellantis and Jeep, Infiniti, Renault, Heineken, Vector, Mercedes, Secret Lair, Mini-Wheats, Sleep Country and Dos Equis. Its work is positioned for high-volume, multi-channel campaigns requiring both craft production and scalable implementation across traditional, digital and social media.