SuperPlay

SuperPlay is a mobile game development studio and casual/social mobile-game publisher founded in 2019. The company creates evergreen mobile games built around social play, stylized character art, accessible mechanics and long-term live operations. Its work spans game design and development, publishing, analytics, economy balancing, monetization design, performance marketing and user acquisition across iOS and Android.

The studio’s first major release, Dice Dreams, soft-launched within six months of SuperPlay’s formation and became a global hit in the social board and coin-looting category. It followed with Domino Dreams, a casual domino-tile puzzle adventure, and Disney Solitaire, a TriPeaks solitaire puzzle game developed in collaboration with Disney Games and featuring Disney and Pixar storylines.

Development capabilities

SuperPlay’s production scope includes:

• Full-cycle mobile game design and development
• Social-casual multiplayer mechanics and digital board-game experiences
• LiveOps, including automated event management
• Data engineering, analytics and game-economy design
• 3D animation, technical art and stylized game art
• Server engineering, QA, marketing and publishing

The company operates from Israel and Romania, with its overall headquarters in Tel Aviv-Yafo and a development studio in Bucharest. The Bucharest team supports game development, technical art, character animation, server engineering, QA and LiveOps.

Playtika Holding Corp. acquired SuperPlay in November 2024. SuperPlay continues to operate as an autonomous game development studio within Playtika. Reports in July 2026 described potential discussions for Tencent to acquire SuperPlay from Playtika, but the studio remained an active Playtika subsidiary as of the research date.