Moon Active
- Open roles
- 2
- Founded
- 2011
- Employees
- 1001-5000
- Offices
- 4
About Moon Active
Moon Active is an Israeli mobile game developer and publisher founded in Tel Aviv in 2011. It creates and operates free-to-play casual and social games for mobile platforms, combining accessible gameplay with long-term progression, live events and data-informed product operations.
Its flagship game, Coin Master, helped define the company’s “social casual” approach: a hybrid of slot-style spinning mechanics, village building and social raiding systems. The studio has expanded its portfolio with casual puzzle, merge and simulation titles while building publishing and live-operations capabilities for global audiences.
Game development and operations
Moon Active’s work spans the full mobile-game lifecycle, including:
- Game concept, engineering, art and audio production
- Live operations, events and economy optimization
- Global publishing and product scaling
- User acquisition and performance marketing
- Backend architecture, analytics, machine learning and AI-driven tooling
The company applies proprietary automation, analytics and machine-learning pipelines to player retention, monetization and live-service operations across iOS, Android and web-connected game experiences.
Portfolio expansion
Alongside internally developed games, Moon Active has expanded through acquisitions and game-team integrations. These include the 2020 acquisition of casual-game developer Melsoft Games, the acquisition of UK-based Magmatic Games and its Travel Town franchise, and the acquisition of Zen Match and its Istanbul development team from Good Job Games.
Supported Moon Active titles include Coin Master, Coin Master: Board Adventure, Hole Stars: Puzzle Game, Jelly Busters: Puzzle Game, Merge Hotel Empire: Design Game, Reality Bay: Merge & Discover, Family Bay: Merge & Farm, Splash Kingdom: Tower Blast, Bitter Sam and WonderBall. The group’s acquired studios separately develop titles including Family Island, My Cafe, Travel Town and Zen Match.
Moon Active operates as an active independent company, with its global organization supported by product, engineering, R&D, quality assurance, creative and commercial teams in Israel and Europe.
More about Moon Active
Leadership and growth
- Samuel Albin founded Moon Active in Tel Aviv in April 2011 and is identified by the report as its Chief Executive Officer.
- In January 2020, Insight Partners acquired a 10% equity stake for $125 million, valuing Moon Active at $1.25 billion. A $300 million secondary funding round led by Insight Partners and Andalusian Private Capital followed in November 2021, at a reported $5 billion valuation.
Expansion milestone
Moon Active signed a ten-year lease in June 2026 for ten floors at Givatayim’s Beyond Towers project, with occupancy anticipated in late 2027.
Notable credits
10 creditsOffices
Where Moon Active is based
- 7 Mikve Israel Street, Tel Aviv-Jaffa 6511506, IsraelTel Aviv-Yafo, Tel Aviv District, Israel
Moon Active Global Headquarters
HeadquartersGlobal headquarters housing executive leadership, core product teams, business strategy, R&D, monetization and operations.
- Warsaw, Masovian Voivodeship, Poland
Moon Active Warsaw
European engineering and live-operations hub.
- Business Center Gulliver (BC Gulliver), Tower A, 5th Floor, 1A Sportyvna Square, Kyiv 01023, UkraineKyiv, Ukraine
Moon Active Kyiv
R&D and engineering development center supporting developers, site reliability engineers, QA and game artists.
- London, England, United Kingdom
Moon Active London
UK design, marketing and product branch for casual puzzle projects.
Open roles
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