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Hasbro

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4
Founded
1923
Employees
1001-5000
Offices
6

About Hasbro

Hasbro is a global play, toy, tabletop gaming and entertainment company operating under the trade name Hasbro. Founded in 1923 as Hassenfeld Brothers, the Rhode Island corporation developed from an early business in textile remnants, pencil boxes and school supplies into a company spanning consumer play products, games, entertainment and franchise management.

Its current business brings together toy and board-game development, licensing and merchandising, digital and tabletop gaming, and screen storytelling. The company’s portfolio includes well-known brands and properties such as Transformers, My Little Pony, G.I. Joe, Monopoly, Nerf, Play-Doh, Peppa Pig, PJ Masks, Magic: The Gathering and Dungeons & Dragons.

Entertainment and gaming

Hasbro Entertainment is the company’s consolidated production division for film, television and digital series drawn from Hasbro intellectual property. Established in 2023 following the sale of Entertainment One’s non-branded film and television business to Lionsgate, it develops, finances and produces original scripted and animated projects.

Supported screen and production credits include:

  • Transformers: EarthSpark and Transformers One
  • Dungeons & Dragons: Honor Among Thieves
  • Peppa Pig and PJ Masks
  • My Little Pony: Make Your Mark and Tell Your Tale

Gaming is anchored by Wizards of the Coast, Hasbro’s wholly owned subsidiary and the steward of Magic: The Gathering and Dungeons & Dragons. Across its businesses, Hasbro combines product development, brand storytelling, content licensing, global distribution and digital entertainment.

Company history

The company was incorporated as Hasbro, Inc. in 1926 after beginning business in 1923. It adopted the name Hasbro Industries, Inc. in 1968 and shortened its corporate name to Hasbro, Inc. in 1984. Its growth has included acquisitions of Milton Bradley, Tonka, Avalon Hill and Wizards of the Coast.

Hasbro is an active publicly traded corporation and is undertaking a phased move of its global headquarters from Pawtucket, Rhode Island, to Boston’s Seaport District.

More about Hasbro

Leadership

  • Chris Cocks is Chief Executive Officer.
  • Gina Goetter is Chief Financial Officer and Chief Operating Officer.
  • Kim Boyd leads Global Licensing and Entertainment, while John Hight leads Wizards of the Coast and Tim Kilpin leads Toys, Licensing and Entertainment.

Operating strategy

Hasbro describes its current approach as Blueprint 2.0, integrating consumer play products, digital gaming and brand storytelling. In June 2026, the company announced Sixth Wall Studio, an internal creative studio exploring ethical and proprietary artificial-intelligence applications across Hasbro’s intellectual-property catalog.

Notable credits

9 credits
  • Transformers: EarthSpark
  • Transformers One
  • Dungeons & Dragons: Honor Among Thieves
  • Peppa Pig
  • PJ Masks
  • My Little Pony: Make Your Mark
  • My Little Pony: Tell Your Tale
  • Magic: The Gathering
  • Dungeons & Dragons: Forgotten Realms

Offices

Current and former locations of Hasbro

7 locations

  • Hasbro Global Headquarters

    Headquarters
    1027 Newport Avenue, Pawtucket, RI 02861Pawtucket, Rhode Island, United States

    Current global headquarters and corporate campus; a phased relocation to Boston is planned.

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  • Hasbro APAC Operations and Design Center

    Levels 18–20, Hang Seng Tower, Telford Plaza, 33 Wai Yip Street, Kowloon Bay, Hong KongKowloon, Hong Kong

    APAC operations and design center for engineering, product design, quality assurance, and supply-chain management.

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  • Hasbro European Services

    4 The Square, Stockley Park, Uxbridge, Middlesex UB11 1ETHayes, England, United Kingdom

    European corporate operations office supporting regional leadership and consumer-products licensing.

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  • Hasbro Entertainment Content Hub

    Capper Street, London WC1E 6JALondon, England, United Kingdom

    UK creative and entertainment content office for animated and digital content production direction.

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  • Hasbro Boston Interim Office

    25 Thomson Place, Seaport District, Boston, MA 02210Boston, Massachusetts, United States

    Opened 2025

    Interim Boston office during the planned transition to a permanent Seaport headquarters site.

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  • Hasbro Entertainment Burbank

    3333 W. Empire Avenue, Media Studios North, Burbank, CA 91504Burbank, California, United States

    West Coast entertainment and media hub housing entertainment, licensing, consumer products, and digital media teams.

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  • Hasbro Providence Office

    Former office
    1 Hasbro Place, Providence, RI 02903Providence, Rhode Island, United States

    Closed 2023

    Former downtown Providence satellite office closed as part of the 2023 restructuring.

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