dentsu

Overview

dentsu is a global integrated growth and transformation partner that operates at the intersection of marketing, technology, and consulting. Following a major structural consolidation effective January 1, 2023, the organization unified its domestic and international divisions into a single global network under the brand proposition "One dentsu." The company provides end-to-end solutions ranging from creative advertising and broadcast production to complex customer experience management (CXM) and business transformation.

Creative & Production

At the heart of the network is Dentsu Creative, a global agency arm formed in 2022 to unify the group's diverse creative capabilities. The studio specializes in:

• Integrated Production: Script-to-screen broadcast commercial production, social-first content creation, and high-end digital craft.
• Experiential & Immersive: Development of AR, virtual production, and interactive brand installations.
• Strategic Innovation: Brand identity design, market positioning, and data-driven performance creative.

Network & Expertise

Beyond creative services, the dentsu network encompasses specialized agencies including Carat and dentsu X for media planning and buying, iProspect for performance marketing, and Merkle for enterprise-level CRM, loyalty architecture, and technology implementation. The group leverages a global workforce of approximately 67,000 professionals to deliver scalable solutions for major multinational clients in the automotive, CPG, technology, and retail sectors.

Notable Achievements

• The Unfiltered History Tour: A multi-award-winning interactive AR experience for the British Museum that secured a Titanium Lion and Agency of the Year honors at Cannes Lions.
• Scrolling Therapy: A health-focused mobile application designed to assist Parkinson’s disease patients through facial recognition and therapeutic exercises.
• The Infected Billboard: A living, organic outdoor installation created for HBO Max to promote The Last of Us.