About the role
Location
Izmir, TR or London, GB
Company
Miniclip
Responsibilities
- Managing the full UA process for a mobile game: Planning and execution of user acquisition campaigns
- Oversee acquisition marketing campaigns across multiple mobile channels
- Produce comprehensive UA reporting, analyse ROI and identify new opportunities to support key titles
- Experiment and analyse campaigns for existing and upcoming games
- Running multiple marketing tests and present results to stakeholders with concrete recommendations
- Use data-driven insights to enhance performance through sub-publisher optimisation, customised targeting and segmentation
- Develop briefings for new ad creatives and oversee the production of marketing material
- Manage business relationships with day-to-day communication and reporting
Requirements
- Minimum 6 months of experience in paid digital marketing or media buying
- Prior experience in app business or gaming
- Knowledge of marketing channels such as Facebook, Tiktok, Google Ads, Applovin, Unity
- Excellent communication skills, both written and verbal in English
Preferred Qualifications
- Experience with tracking tools like Appsflyer for mobile ad campaigns is a significant advantage
- Prior exposure to a soft launch
About the Company
Miniclip is a global leader in games and one of the world's biggest developers and publishers of mobile games, with a mission of unleashing the gamer in everyone. It distributes highly engaging games to a global audience of over 450 million monthly and 60 million daily active users across mobile, PC, console, social, and online platforms. Operating in 15 countries, Miniclip develops and launches games in multiple categories across its 22 studios. Founded in 2001, the company has successfully grown a global audience across 195 countries and six continents, developing and distributing a portfolio of over 60 high-quality mobile games with over 12 billion total downloads.