About the role
Location
Izmir, TR or London, GB
Company Overview
Miniclip is a global leader in games and one of the world's biggest developers and publishers of mobile games. The company distributes highly engaging games to a global audience of over 450 million monthly and 60 million daily active users across mobile, PC, console, social, and online platforms. Operating in 15 countries, Miniclip develops and launches games in multiple categories across its 22 studios. Founded in 2001, the company has generated more than 12 billion downloads. Portfolio includes: 8 Ball Pool, Subway Surfers, Golf Battle, Football Strike, Carrom Pool, OSM - Online Soccer Manager, Football Rivals, Pure Sniper, Puzzle Page, Head Ball 2, Motorsport Manager, Darts of Fury, Mini Football, Triple Match 3D, Agar.io, PowerWash Simulator, Sudoku.com, and We Are Warriors.
Responsibilities
- Managing the full User Acquisition (UA) process for a mobile game: Planning and execution of user acquisition campaigns
- Oversee acquisition marketing campaigns across multiple mobile channels
- Produce comprehensive UA reporting, analyse ROI and identify new opportunities to support key titles
- Experiment and analyse campaigns for existing and upcoming games
- Running multiple marketing tests and present results to stakeholders with concrete recommendations
- Use data-driven insights to enhance performance through sub-publisher optimisation, customised targeting and segmentation
- Develop briefings for new ad creatives and oversee the production of marketing material
- Manage business relationships with day-to-day communication and reporting
Required Qualifications
- Minimum 6 months of experience in paid digital marketing or media buying
- Prior experience in app business or gaming
- Knowledge of marketing channels such as Facebook, Tiktok, Google Ads, Applovin, Unity
- Excellent communication skills, both written and verbal in English
Preferred Qualifications
- Experience with tracking tools like Appsflyer for mobile ad campaigns is a significant advantage
- Prior exposure to a soft launch will greatly benefit the candidate