About the role
Company Overview
CoolGames is a leading international HTML5 game studio and part of Keesing, the world’s largest Braintainment company. Working with major platforms such as Netflix, Discord, Facebook, and Microsoft Play, as well as famous IPs like Battleship, Angry Birds, and Monopoly, the company focuses on creating world-class casual gaming experiences. The team is comprised of over 80 professionals from nearly 20 countries, headquartered in Amsterdam with global remote capabilities.
About the Role
As a Senior Game Designer, you will own the entire systems and LiveOps lifecycle for casual free-to-play titles across desktop, tablet, and mobile. You will bridge the gap between creative design and data-driven strategy, managing core loops, progression, and economy while driving engagement and revenue through events, content drops, and experiments. You will function as a key member of an agile, multidisciplinary team, mentoring junior designers and communicating strategy to stakeholders.
Key Responsibilities
- Systems Design: Define and maintain core loops, progression, rewards, and game economy (sources/sinks, pacing, difficulty) to align with business and player goals.
- LiveOps & Roadmap: Build and evolve a LiveOps strategy, including event calendars, seasonal mechanics, IAP offers, and ad-driven promotions.
- Data-Driven Iteration: Design and implement in-game experiments (A/B tests, event variations) to measurably improve retention, IAP, and ad revenue.
- Documentation: Create developer-ready design documents and balancing sheets; act as the single source of truth for feature scope and success metrics.
- Market Analysis: Monitor F2P casual market trends and top-grossing competitors; pitch new meta features like collections, passes, and challenges.
- Collaboration: Work within a multidisciplinary team (engineering, art, QA, marketing) in an agile environment to ensure smooth feature delivery.
- Communication: Present product vision and post-event analyses to internal stakeholders and external partners; use data to support strategic decisions.
- Mentorship: Provide guidance and feedback to other game designers to raise the overall team craft.
Requirements
- 5+ years of professional experience as a Senior Game Designer in the mobile or web F2P industry.
- Hands-on expertise in systems design, economy design, and LiveOps.
- Deep familiarity with top-grossing casual games and F2P monetization mechanics.
- Proven ability to translate complex KPIs and data into actionable design updates.
- Excellent written and verbal communication skills in English, with the ability to write concise specs and present to stakeholders.
- Strong experience working in cross-functional, agile teams.
- Proven track record of mentorship or leadership in a design capacity.
- Bonus: Game economy design specialization, background in puzzle/casual genres, or experience with HTML5/web distribution.
What We Offer
- Competitive remuneration.
- Opportunity to work with world-famous brands and platforms on high-quality casual games.
- An international team of 80+ professionals with an open, informal, and collaborative culture.
- Flexible remote working environment, with the option to join the Amsterdam HQ.
- Participation in company events at the Amsterdam office.