KAB

Product Marketing Manager

Kabam

Location: Vancouver, British Columbia
Experience: Senior
Posted: 17 days ago
Type: Contract · On-site

About the role

Location

Vancouver
Temporary Full-time (TFT)
On-site (5 days a week)

Role Overview

Kabam is seeking a collaborative and results-driven Product Marketing Manager to support marketing execution across the games portfolio. Reporting to the Principal Product Manager (Discovery), this role focuses on bringing marketing campaigns to life, supporting brand initiatives, coordinating cross-functional efforts, and ensuring high-quality execution across all marketing touchpoints.

The role is a temporary full-time position with an approximate end date of March 31, 2027.

Key Accountabilities

Campaign Planning & Execution

Support the development and execution of marketing campaigns for both new and live titles, ensuring alignment with overall marketing plans and business goals.
Coordinate campaign timelines, deliverables, and cross-functional dependencies to ensure smooth and timely execution.
Assist in translating marketing strategies into clear briefs and actionable plans for internal teams and external partners.
Maintain campaign calendars and track progress across all marketing channels and activations.
Help develop presentations and materials that communicate campaign plans, key features, and marketing initiatives.

Integrated Marketing Support

Execute marketing programs across PR, partnerships, and organic channels, ensuring consistency with brand guidelines and campaign objectives.
Partner with Growth Marketing and Creative teams to support asset development, targeting, and campaign rollout.
Ensure all marketing assets and executions align with brand positioning and audience expectations (e.g., storefront assets, screenshots, app store event cards, social media, paid media assets).
Monitor campaign performance and provide insights to optimize future executions.
Stay up to date on market trends and competitor activity to inform campaign execution.

Cross-Functional Coordination

Work closely with development teams and cross-functional partners to support campaign execution and ensure alignment across teams.
Facilitate communication between stakeholders to keep projects on track and address blockers as they arise.
Support collaboration with external partners and agencies to ensure deliverables meet quality standards and deadlines.

Budget & Operations Support

Assist in managing marketing budgets by tracking spend and supporting campaign-level allocations.
Help ensure efficient use of resources across campaigns and initiatives.

Qualifications

Bachelor’s degree in Marketing, Business, or related field.
5+ years of experience in product or brand marketing, preferably in gaming or entertainment.
Strong organizational and project management skills with the ability to manage multiple campaigns simultaneously.
Experience executing marketing campaigns across multiple channels.
Comfortable working with cross-functional teams and coordinating between stakeholders.
Ability to interpret performance data and apply learnings to improve campaign execution.
Strong communication and presentation skills.
Detail-oriented with a proactive and solutions-focused mindset.
Thrives in a fast-paced environment with shifting priorities.
Passion for gaming with an understanding of player behavior and trends.
Experience in indie-games or supported full-cycle game development is an asset.

Compensation & Benefits

Salary Range: $80,000 - $108,000 per year (Specific to Vancouver candidates).
Extended Health Coverage: Coverage for health, dental, life, disability, and extended paramedical services (vision care, mental health practitioners, massage, physiotherapy, acupuncture) effective day one.
DEIB Benefits: Includes gender-affirming care, fertility care, and other hormonal treatments and drugs.
Flexible Spending Accounts: Flex credit model for group RRSP/TFSA, Health Spending account, and/or Personal Spending Account.
Commuter Benefit: Flexible, monthly cash allowance for transit, parking, or personal logistics like childcare and pet care.
PTO and Parental Leave: Paid parental leave, flexible paid time off, paid volunteer time off, sick leave, and holiday closures.
Employee and Family Assistance Program: Crisis management, mental health care, and financial well-being support.
Telus Virtual Health: Access to remote healthcare providers.
Learning and Growth: Regular lunch & learns and an education stipend.
Giving Back: A dedicated paid day off every year to volunteer.