Product Marketing Manager

Role Overview

Helsinki/London – onsite – FullTime

Hay Day is one of Supercell’s most iconic games, delighting tens of millions of players worldwide with its cozy, social farming experience. The Product Marketing Manager will own Go-To-Market (GTM) strategy and execution – turning every update, feature drop, and seasonal moment into a campaign our players and community can’t stop talking about.

Sitting directly within the Hay Day game team, you will bridge product development, live ops, creative production, and community to turn product updates into major commercial and player-engagement wins.

What You'll Be Doing

• Drive End-to-End GTM Strategy: Partner directly with product leads and game designers from early feature concepts to define positioning, formulate clear pre-launch hypotheses, and deliver high-impact marketing campaigns for all live updates, seasonal beats, and feature drops.
• Lead Creative Campaign Delivery: Direct internal art directors, video producers, and external agencies to produce compelling trailers, visual assets, and marketing collateral that land with Hay Day’s core audience.
• Explore Growth Channels with UA: Partner closely with UA and Performance Marketing teams to test and scale performance-driven channels including Connected TV (CTV), influencer integrations, creator platforms, and podcasts and more to expand game reach during major moments.
• In-Game & Channel Execution: Operationalize player communications across in-game pop-ups, newsfeed beats, push notifications, App Store Optimization (ASO), and Web Shop / D2C channels.
• Amplify via Community & Creators: Collaborate with Community Managers and content creators to design shareable launch beats that drive organic reach and creator content.
• Measure & Iterate: Partner with analytics to validate campaign hypotheses, track launch performance, feature adoption, and player sentiment—using post-launch data to continuously sharpen future GTM playbooks.

What You Have

• 5+ years of Product Marketing experience in mobile gaming or live-service consumer products (casual, simulation, or puzzle experience is a big plus).
• Proven GTM execution track record: Demonstrated experience taking live features and product updates from early concept to full public launch.
• Sharp creative instincts: Strong aesthetic eye with the ability to give clear, actionable feedback on trailer cuts, visual assets, and player copy.
• Performance channel & UA literacy: Solid understanding of performance marketing mechanics and experience evaluating multi-channel campaigns (UA, CTV, creator partnerships, podcasts).
• Data & Hypothesis-Driven Mindset: Experience framing clear GTM hypotheses, defining success metrics pre-launch, and using post-campaign analytics to back up strategic decisions.
• Cross-functional leadership: Exceptional project management skills with the ability to align developers, artists, and marketers without formal authority.
• Collaborative mindset: Naturally builds trust, communicates openly, and thrives in cross-functional teams. Partner with analytics and support the insights team.

Where You'll Be

You are based in or willing to relocate to Helsinki, Finland. Alternatively, located in London with a willingness to travel.

About Supercell

Supercell is a games company from Helsinki, Finland, with Hay Day, Clash of Clans, Boom Beach, Clash Royale, and Brawl Stars. Our mission is to create great games by putting together the best teams and giving them the freedom and independence to succeed, and by taking risks.

• Independent cells and trust: These are at the core of the company culture.
• You Are Not Your Job Title: Focus is on the team and the work rather than rigid hierarchy.
• Relocation: Support is provided by a dedicated mobility team for the employee and their family (including human or animal family members).
• Application Note: The bar is high, but if the role excites you, you are encouraged to apply. Accommodations for the recruitment process are available upon request.