About the role
Why Sony Interactive Entertainment?
Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, SIE is a dynamic technology company delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties in the world.
Location
San Mateo, CA (Collab)/Remote
Position Summary
The Senior Partnerships Brand Manager is an experienced partnerships marketer responsible for developing strategic collaborations that strengthen the PlayStation brand, drive awareness and engagement for priority first-party titles, and create meaningful connections with players and broader culture. This role leads assigned programs from opportunity identification and partner outreach through business case development, negotiation, creative execution, and measurement.
What you will be doing:
Partnership Strategy & Development
- Identify and develop brand partnership opportunities across consumer goods, fashion, lifestyle, and related categories that support PlayStation brand and first-party title priorities.
- Build and maintain a proactive pipeline of prospective brand partners and agency relationships.
- Develop strategic recommendations, business cases, and pitches that connect audience, cultural, brand, and commercial objectives.
Program Leadership & Collaboration
- Lead assigned partnerships from concept and partner outreach through negotiation, contracting, creative development, launch, and post-program evaluation.
- Manage partner and agency relationships, budgets, timelines, approvals, deliverables, and contractual commitments to support high-quality execution.
- Collaborate across Studios, Games Marketing, Legal, Finance, Procurement, PR, Social, Influencer, Events, Creative, Media, and local markets to integrate programs into broader plans and protect PlayStation brands and IP.
Measurement & Continuous Improvement
- Define success measures, track partner commitments, and program value.
- Translate results into clear recaps and recommendations that inform future partnership strategy.
What we are looking for:
- Bachelor’s degree in marketing, business, communications, or a related field, or equivalent experience.
- 8+ years of relevant experience in brand partnerships, business development, integrated marketing, licensing, or a related discipline.
- Gaming industry experience and a genuine passion for games strongly preferred, with the fluency to collaborate credibly with studios and brand partners and connect the right partnership idea to the right game, audience, and business objective.
- Proven experience developing and delivering partnership programs from opportunity identification and negotiation through activation and measurement.
- Strong relationship-management, collaboration, and influencing skills across senior stakeholders, agencies, and external partners.
- Commercial acumen, including experience with budgets, contracts, partner valuation, KPIs, and return on investment.
- Clear, persuasive communicator and storyteller with strong presentation skills and the ability to turn complex ideas into actionable recommendations.
- Highly organized, proactive, and comfortable managing multiple workstreams in a fast-paced, evolving environment.
- Cultural curiosity and a genuine interest in gaming, entertainment, creators, sports, fashion, brands, and emerging trends.
- Familiarity with AI-enabled tools for research, ideation, planning, and reporting, or willingness to learn.
- Ability to travel domestically and internationally and collaborate across global time zones as needed.
Compensation and Benefits
- Estimated base pay range: $155,200 - $232,800 USD.
- Individual base pay is determined based on job-related factors including knowledge, skills, experience, and location.
- Eligible for SIE’s top-tier benefits package including:
- Medical, dental, and vision insurance.
- Matching 401(k).
- Paid time off.
- Wellness program.
- Employee discounts for Sony products.
- Role may be eligible for a bonus package.
Equal Opportunity Statement
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership, or membership in any other legally protected category. Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.