About the role
Company Overview
Founded in 2009, Wooga is a leading game studio and part of Playtika. The company is a global leader in the Hidden Object Games category, with titles such as June’s Journey. The team consists of 250+ employees representing over 50 different nationalities.
The company culture is guided by four drivers:
- Speed
- Focus
- Ownership
- Impact
Role Overview
The Marketing Data Analyst (18-month contract) is responsible for analyzing large-scale data across user acquisition touchpoints to generate insightful metrics, custom dashboards, and deep-dive analyses to measure marketing performance. The role focuses on developing insights to shape data-driven decisions, improving marketing efficiency, and driving business growth.
Responsibilities
- Design, build, and maintain automated, interactive dashboards in Tableau for performance and KPI visibility.
- Conduct deep dives into large-scale marketing data to identify insights for user acquisition strategies and business growth.
- Define measurement and monitoring strategies for marketing channels, creatives, budget allocation, and campaign performance.
- Develop analysis strategies and perform systematic or one-off analyses of complex campaigns and A/B tests.
- Provide data-driven recommendations to optimize campaigns across channels including Facebook Audience Network, Snapchat, and TikTok.
- Partner with Data Engineering on data gathering, signal sharing, and integration of 3rd-party providers (e.g., AppsFlyer, Kochava).
- Innovate workflows using reporting tools and AI Agents.
- Communicate actionable results and findings clearly to technical and non-technical stakeholders.
Qualifications
- Recent experience in a data analyst role, preferably in digital advertising, performance marketing, or the app industry.
- Experience with app attribution services (e.g., AppsFlyer or Kochava).
- Literacy on Agentic Workflows and modern self-service data innovations.
- Effective use of SQL in an enterprise data environment.
- Good understanding of commonly applied statistical techniques.
- Strong experience using Tableau (or similar) to build interactive dashboards and visualizations.
- Ability to identify logical connections between marketing spend, consumer behavior, and data.
- Deep understanding of the digital advertising market, user acquisition patterns, and mobile app growth.
- Ability to clearly communicate, visualize, and report results to diverse audiences.
- Note: The company encourages applications from under-represented groups even if they do not meet every requirement; the desire to learn and solve problems is prioritized.
Benefits and Perks
- Diverse international environment with over 50 nationalities.
- Relocation package and home search support for non-Berlin residents.
- Cooperation with kindergartens.
- Significant education budget and extra days off for self-development.
- Internal professional development opportunities including meet-ups, talks, brown bag lunches, trainings, and workshops.
- Wellbeing benefits: yoga, mindfulness app, sports and transport subsidies, and a Purpose Day to donate time to worthy causes.
- German language classes for employees and their significant others.
- Hybrid work model: In-office collaboration twice a week; choice of work location (home or office) for the remaining three days.
- 10 days per year available to work from abroad.
Commitment to Diversity
Wooga is committed to providing a friendly, safe, and welcoming environment regardless of gender, gender identity and expression, sexual orientation, disability, physical appearance, body size, race, age, religion, or game preferences.