About the role
Role Overview
We’re looking for a Marketing Creative Lead to shape the future of User Acquisition Creative across Supercell’s portfolio of live and new games. This is a senior leadership role with broad ownership, focusing on leading the UA Creative team, setting strategic direction, and making ambitious creative bets that connect games with players worldwide. You will partner with Marketing Leads, General Managers, Creative Leadership, game teams, and global partners to ensure creative impact.
About Creative Studio
Creative Studio is the in-house creative team comprising Creative Producers, marketing artists, video artists, animators, and AI pipeline specialists. The team is embedded within Marketing and works directly with game teams. The studio maintains internal control over strategy, direction, and quality bars, while collaborating with external agencies and vendors for scale and specialist formats. The operating model is currently evolving, providing the opportunity to define how internal talent is deployed and how the team scales.
Responsibilities
- Team Leadership: Lead, coach, and inspire Creative Producers. Build an environment fostering autonomy, ownership, and professional growth.
- Strategic Direction: Own creative strategy for UA, developing playbooks, testing methodologies, and repeatable frameworks to validate hypotheses and scale winning ideas.
- Creative Lifecycle: Guide strategies across gameplay-based creative, playable ads, cinematic animation, App Store Optimization (ASO), interactive experiences, and social-first creative from concept through LiveOps.
- Portfolio Management: Oversee investment across games, audiences, and channels. Determine where to place ambitious bets versus scaling proven approaches.
- Game Alignment: Champion a deep understanding of gameplay systems and player motivations to create performance-driven, culturally relevant, and authentic creative work.
- Prioritization: Partner with leadership to align UA Creative with business objectives, managing competing priorities and trade-offs.
- Operational Excellence: Build scalable systems for planning, prioritization, and delivery. Ensure insights are effectively shared across the portfolio.
- Cross-Functional Collaboration: Facilitate connections between Creative Studio, game teams, brand, ASO, and the Animation Supervision team in Seoul.
- Talent Management: Determine the balance of internal production versus external partnerships. Direct internal craft to high-impact work.
- Technical Pipelines: Partner with AI pipeline specialists and creative technologists to build production workflows that increase efficiency in ideation, iteration, and delivery.
- Franchise Stewardship: Ensure acquisition creative strengthens franchise identities while evolving with global player cultures and platforms.
- Ecosystem Development: Manage relationships with agencies, production companies, and AI vendors, ensuring external work complements internal creative thinking.
Mandatory Qualifications
- Extensive experience leading User Acquisition Creative, creative strategy, or marketing production in mobile gaming, entertainment, or consumer tech.
- Proven track record of mentoring and developing high-performing Creative Producers and leaders.
- Demonstrated success in setting creative direction across multiple teams, games, or products.
- Experience developing creative strategy frameworks, experimentation methodologies, and scalable operating models.
- Deep knowledge of UA Creative formats including gameplay assets, playable ads, animation, ASO, and social-first content.
- Strong understanding of mobile game design, player psychology, and gameplay systems.
- Experience supporting games through the full lifecycle from incubation to long-term LiveOps.
- Ability to prioritize effectively in ambiguous situations without prescribed instructions.
- Proven experience influencing senior cross-functional leaders and stakeholders.
- Experience collaborating with globally distributed teams and external creative partners.
- Passion for building teams and fostering environments for high-quality creative output.
Preferred Qualifications
- Experience shaping UA Creative strategy across a portfolio of multiple games or globally recognized entertainment franchises.
- Experience building or scaling an in-house creative team, including involvement in production pipelines, tooling, or asset systems.
- Experience connecting creative experimentation with performance insights to influence broader strategy.
- Experience establishing and evolving new creative capabilities or workflows as an organization scales.
- A strong perspective on AI, new production technologies, and emerging formats while maintaining quality and franchise integrity.
What Success Looks Like
- UA Creative becomes a strategic advantage for the company.
- Creative Producers possess the clarity and autonomy to make excellent decisions.
- Game teams view the studio as a trusted creative partner.
- Learnings are effectively synthesized to strengthen the entire portfolio.
- Consistent production of creative that earns player attention and strengthens long-term game health.
Working Conditions
- Location: Onsite in Helsinki, Finland.
- Global Collaboration: The role requires collaboration across global offices and time zones, including the Animation Supervision team in Seoul.
- Travel: Ability to travel when in-person collaboration is required.
Benefits and Perks
- Independence: Teams are trusted with significant responsibility and ownership.
- Culture: Environment that encourages risk-taking, failing, sharing learnings, and experimentation.
- Relocation: Dedicated mobility team and partners provide support for relocation for employees and their families (including pets).
- Growth: Opportunity to help define the studio’s operating model and creative vision.