About the role
General Information
- Locations: Birmingham (West Midlands), Guildford (Surrey), Manchester (Cheshire), United Kingdom
- Worker Type: Regular Employee
- Studio/Department: EA Studios - SPORTS
- Work Model: Hybrid
Role Overview
Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. As a Senior Live Ops Designer on the EA SPORTS™ F1 team, you will lead the planning, creation, and live delivery of immersive, authentic content that excites and connects motorsport fans worldwide. Reporting to the Creative Director I, you will collaborate across Product, Economy, Engineering, UI/UX, Art, and Production to shape the future of racing games and deliver experiences that bring joy, inclusivity, and connection to millions of players.
Responsibilities
- Own the end-to-end planning and delivery of seasonal and promotional content roadmaps, including 8-week seasons, 4-week delivery periods, and limited-time drops, ensuring all content aligns with the live service vision.
- Define content pillars for each season, translate them into actionable content plans, and implement items, offers, goals, passes, and themed beats using live service tools.
- Partner with Economy and Product teams to tune content for fairness, desirability, and pacing, maintaining a healthy in-game economy and supporting player engagement and retention.
- Monitor content performance through dashboards and player feedback, identify issues rapidly, and guide iteration to improve player experience and content quality.
Required Qualifications
- 5+ years designing and operating live service content or systems for AAA games (console, PC, or mobile), including shipping seasonal content such as items, rewards, objectives, passes, and storefront content.
- Experience using live ops tooling to implement, schedule, and maintain content, with a focus on config-driven systems and reusable templates.
- Deep knowledge of live service cadence, player motivation loops, and economy fundamentals, including sources, sinks, pacing, and reward value.
About Electronic Arts
Electronic Arts values adaptability, resilience, creativity, and curiosity. The company empowers employees to do great work and pursue opportunities for growth through leadership development and spaces for learning and experimenting.
Benefits and Wellness
The company adopts a holistic approach to benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Packages are tailored to meet local needs and may include:
- Healthcare coverage
- Mental well-being support
- Retirement savings
- Paid time off
- Family leaves
- Complimentary games
Equal Opportunity
Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. EA will consider for employment qualified applicants with criminal records in accordance with applicable law and makes workplace accommodations for qualified individuals with disabilities as required by applicable law.