Director, Social and Content Marketing

Mission

Blizzard has been a leader in entertainment for over 30 years, with millions of passionate fans globally. Overwatch stands as a flagship franchise for Blizzard, with 10 years of legacy while still maintaining its position at the forefront of Hero Shooters. As the Director, Social and Content Marketing for Overwatch you will define and drive the global vision for how the franchise connects with players through social, content, and community experiences. You will lead its Social, Community, Editorial and Creator efforts, drive Overwatch’s overarching Marketing and GTM strategy alongside Brand and Product Marketing partners, and operate as a key leader within Blizzard’s Marketing organization. This role owns the performance and evolution of the social and creator ecosystem, ensuring alignment with Blizzard’s broader marketing and business priorities. You will partner with executive leadership to shape marketing direction and influence business and product decisions through player informed insights. Success requires balancing creative leadership with strong operational execution while navigating a dynamic and fast paced environment. A successful leader in this role is a creative visionary with the drive to develop best-in-class campaigns and strategies that shape culture, fuel fandom and define brands.

Responsibilities

Priorities can often change in a fast-paced environment, including:

• Define global S&C vision by establishing and continuously evolving a long term strategy for social, content, and community that drives sustainable franchise growth, engagement, and player connection worldwide.
• Lead multi-functional teams across social, editorial, influencer, and community functions, ensuring alignment, high performance, and clear accountability for outcomes.
• Influence executive stakeholders by presenting strategies, insights, and recommendations to senior leadership to drive decisions that shape franchise marketing priorities and long term growth.
• Drive integrated marketing strategy by partnering with Brand, Product Marketing, Comms, and regional teams to shape and execute cohesive go to market strategies across all social and content channels.
• Own performance and KPIs by establishing measurement frameworks, tracking performance across platforms and campaigns, and applying insights to optimize engagement, audience growth, and overall marketing impact.
• Lead agency and partner ecosystem by overseeing agency and external partner relationships to ensure high quality execution, strategic alignment, and efficient delivery across all marketing initiatives.
• Manage budgets and resources by owning and allocating marketing budgets while prioritizing investments across campaigns, creators, and platforms to maximize return and align with strategic business objectives.
• Lead tentpole campaign strategy by defining and overseeing the development and execution of major franchise marketing moments across social and content channels to drive global engagement and impact.
• Drive live ops excellence by ensuring social, content, and community strategies are fully integrated into live service rhythms to support ongoing player engagement and content performance.
• Strengthen cross franchise collaboration by partnering with social and content leaders across franchises to share insights, scale best practices, and improve operational efficiency and strategic alignment.
• Champion player first insights by leveraging community feedback, behavioral data, and cultural signals to inform content strategies and influence cross functional marketing and product decisions.
• Act as a subject matter expert by providing guidance on community, creator, and social strategies and influencing business and product decisions through player informed insights and market understanding.

Player Profile

• 12 years experience in social or influencer marketing at an agency or in-house within Gaming, Entertainment or Consumer Tech industries and a minimum or 7 years of direct supervisory experience.
• Demonstrated success building brand-defining social and influencer strategies that cut through culture and create broad fandom.
• Proven success leading high-impact, innovative social and digital campaigns.
• Experience operating within or collaborating with large-scale organizations, driving success across multiple stakeholders and creative or strategic marketing functions.
• Familiarity with the gaming industry and a genuine passion for gaming.
• Experience managing multi-layered reporting structures across multiple disciplines.
• Comfort and capability representing their work and function with senior management and executive leadership.
• Appetite for all things digital, social and influencer -- up to date on the latest platforms and technologies and desire to identify opportunities for strategic brand involvement.
• Deep knowledge of social media platforms, tools, and best practices for content creation, engagement, and community building.
• Ability to think creatively and outside the box, leveraging cultural trends and social moments to make a brand stand out.
• Fluency in both the creative and analytical sides of digital marketing with working knowledge of social platforms and tools such as Sprinklr and native platform analytics tools.

Compensation and Benefits

• Base Pay Range: $136,880.00 - $253,260.00 Annual.
• Incentive Compensation: Employees in this role may be eligible for incentive compensation (not guaranteed).
• Insurance: Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance.
• Financial Wellness: 401(k) with Company match, tuition reimbursement, charitable donation matching.
• Time Off: Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave.
• Wellbeing: Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance.
• Relocation: May be eligible for relocation assistance if moving is required.

Company Information

At Blizzard Entertainment, we pour our hearts and souls into everything we create. Best known for iconic video game universes including Warcraft, Overwatch, Diablo, and StarCraft, we’ve been creating genre-defining games for millions of players around the world for more than 30 years. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status.