About the role
Company Overview
Moonbug Entertainment is an award-winning global entertainment company behind some of the most popular kids’ titles in the world. The company’s line-up includes global sensations CoComelon, Blippi, Little Angel, Little Baby Bum, Oddbods, Morphle, Gecko’s Garage, Supa Strikas, ARPO and many more. Shows are available in 32 languages and feature on more than 200 platforms globally, including YouTube, Netflix, Disney+, Amazon Prime Video, Sky, Super RTL, BBC, Vodafone, Tencent, Youku and many others. The portfolio currently stands at 29 IPs and 100+ brand partners.
Moonbug is a subsidiary of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. Candle is run by Co-Chairmen and Co-CEOs Kevin Mayer and Tom Staggs, and backed by investment capital from funds managed by Blackstone’s flagship private equity business.
The Role
Moonbug is seeking a data-driven and creative Senior Channel Manager with extensive expertise in leading high-performing digital content teams and scaling kids & family YouTube channels. The role requires a track record of translating popular IP and franchise strategies into high-impact, cross-channel execution plans that safely drive young audience growth and maximize engagement.
Responsibilities
- Lead team daily operations, ensuring quality, consistency, and timely execution.
- Manage workloads, approve holidays, and conduct performance reviews and regular feedback sessions.
- Translate brand and franchise strategy into large-scale cross-channel execution plans.
- Identify and execute growth opportunities using data, platform insights, and a strong understanding of YouTube.
- Demonstrate senior-level expertise in YouTube and channel management, setting best practice and raising standards across the team.
- Align with external teams, including marketing, to support campaign launches, cross-promotion, and wider brand initiatives.
- Influence content direction through performance data, audience insight, platform knowledge, and strong creative judgement.
- Report on channel performance, KPIs, audience growth, testing outcomes, and strategic insights to leadership, providing clear recommendations and actions.
- Bring a sharp, creative eye and a highly data-driven mindset to content planning and strategic decision-making.
- Collaborate with senior team members to ensure alignment across channels, franchises, and departments.
- Develop junior team members through coaching, feedback, knowledge-sharing, and opportunities for professional growth.
Requirements
- Experience in YouTube channel management.
- YouTube Certified with a deep and current knowledge of the YouTube platform.
- Proficiency using Photoshop.
- Proficiency in video editing using Premiere and/or Final Cut.
Preferred Qualifications
- Knowledge of YouTube Content ID.
- Experience working with animation / children’s content.
- Proficiency in additional languages.