Campaign Marketing Specialist

Role Overview

The Campaign Marketing Specialist supports the local implementation of PlayStation's global and local marketing priorities across Brand, Hardware, Exclusive Games, Third Party games, Peripherals and Services in Germany, Austria and Switzerland. Working closely with Campaign Managers and the wider marketing team, you will coordinate campaign tasks, localisation, assets, timelines, reporting and day-to-day delivery so that campaigns are accurate, relevant to local audiences and delivered on time.

Key Responsibilities

• Support Campaign Marketing Managers across the campaign lifecycle, from audience insight and agency briefing through localisation, multichannel execution and post-campaign evaluation.
• Maintain campaign plans, timelines, status updates, deliverable lists and approval trackers, following up with contributors to keep work on schedule.
• Coordinate the localisation, adaptation, quality checking and delivery of global campaign assets and product information for the GSA market.
• Work with Global Brand Marketing teams to gather campaign materials, share local requirements and circulate relevant information to internal teams.
• Prepare inputs for agency briefs and coordinate day-to-day follow-up with creative, media and other agency partners under the direction of the relevant Campaign Marketing Manager.
• Support the development and timely delivery of campaign materials for retail and other channel partners.
• Help ensure that PlayStation brand and game IP assets follow relevant brand guidelines and complete the required approval processes.
• Gather existing player insights, local market context and competitor activity, and turn the information into clear summaries for campaign planning.
• Support the local implementation of global Third Party marketing partnerships and coordinate agreed deliverables with internal and external partners.
• Prepare regular and ad hoc campaign status reports for local, regional and global stakeholders.
• Support post-campaign analysis by collecting results, campaign outputs, learnings and performance against agreed objectives and KPIs.
• Provide campaign administration support, including budget tracking, purchase requisitions and purchase orders, invoice follow-up, open commitment checks and forecast inputs.
• Support the local age-rating process with the USK, including preparation of submission materials and forwarding test results to the relevant global teams.
• Participate in local and regional working groups and represent player needs when coordinating assigned campaign tasks.

Required Qualifications

• At least 2+ years experience gained in marketing, campaign management or an agency environment, ideally for a consumer-facing brand.
• Strong organisational and project coordination skills, with the ability to manage several tasks, prioritise work and adapt when requirements change.
• Clear written, verbal and presentation skills, with professional fluency in German and English.
• High attention to detail and a reliable approach to timelines, documentation and approval processes.
• A collaborative working style and confidence coordinating with internal teams, agencies and external partners.
• Ability to work independently on assigned tasks, take initiative and raise risks or dependencies early.
• Interest in consumer and player insights, with the ability to use data and campaign results to support practical recommendations.
• Experience working in an international or cross-functional environment is an advantage.
• A genuine interest in video games and interactive entertainment, or relevant industry experience, would be beneficial.

Desirable Skills

• A genuine interest and/or passion for gaming, entertainment, or digital consumer brands.
• Experience working within the gaming, technology, entertainment, or media industries.

Benefits and Perks

• Work on one of the world's most iconic entertainment brands with genuine European market impact.
• Campaign ownership across the full PlayStation portfolio in a key territory.
• Close collaboration with global teams and direct exposure to global marketing strategy.
• Small, high-performing team with strong collaborative culture.
• Fast-moving, varied role across multiple product categories and gaming genres.

Additional Information

• Contract Duration: 12-15 Month Contract.
• Location: Germany, Frankfurt.
• Background Checks: Sony Interactive Entertainment conducts background checks at the offer stage for all new employees, which may include criminal background checks for some roles.
• Equal Opportunity: Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender, race, religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or any other legally protected category.
• Fair Chance: Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.