About the role
Location and Logistics
- Location: Helsinki/London
- Type: Onsite, Full-Time
Role Mission
The mission is to increase the visibility and downloads of existing games. The App Store Optimization (ASO) Specialist is responsible for developing and implementing effective ASO strategies to improve visibility and download rates on the Apple App Store and Google Play.
What You'll Be Doing
- Devise strategies and project plans to improve App Store ranking and drive organic installs.
- Coordinate and manage projects from inception through to completion, working with internal and external stakeholders across creative, product, marketing and other business functions.
- Execute A/B testing to increase conversions, establishing best practices, documenting results and implementing in the stores.
- Contributing to keyword optimisation strategies.
- Monitor app store performance metrics and analyze data to identify areas for improvement and optimization.
- Create localisation strategies for top markets.
- Work with the UA team to create Custom Product Pages and Custom Store Listings to support their activities.
- Support new games to launch.
What You Have
- Strong understanding of App Store Algorithms.
- Experience supporting keyword optimisation strategies.
- Knowledge of data analysis.
- Ability to create reports.
- Keeping up-to-date with the latest trends and best practices in mobile digital marketing and ASO.
- Strong communication and collaboration skills.
- Strong creativity skills.
- Good innovative skills.
- Experience planning and conducting A/B testing in collaboration with related business functions.
- Understanding of how the upper funnel and down funnel metrics work.
- Experience with app store analytics and ASO platforms (e.g. AppRadar, AppTweak).
Would Be Nice if You Also Have
- +3 years of experience in ASO management, preferably in the mobile gaming industry.
- Established background in marketing, product or product marketing.
- Extremely organized with solid project management skills.
- Excellent communication skills both written and verbal.
About Supercell
Supercell is a games company from Helsinki, Finland, known for games such as Hay Day, Clash of Clans, Boom Beach, Clash Royale, and Brawl Stars. The company operates by putting together the best teams and giving them the freedom and independence to succeed. The culture emphasizes taking risks, failing, sharing learnings, and killing projects.
Working Environment
- Independent Cells: Trust and independent cells are at the core of the company.
- You Are Not Your Job Title: The company culture encourages autonomy and focuses on the individual rather than rigid job labels.
Benefits and Perks
- Relocation: Full support is provided by a dedicated mobility team and partners for relocation to Helsinki or London. This includes support for family members, including humans and pets.
- Supportive Recruitment: The team is available to assist with specific accommodations needed to fully engage in the recruitment process.