About the role
About Zynga
At Zynga, we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take-Two Interactive, our games have been downloaded over 6 billion times—connecting players in 175+ countries through fun, strategy, and a little friendly competition. From thrilling casino spins to epic strategy battles, mind-bending puzzles, and social word challenges, our diverse game portfolio has something for everyone. Founded in 2007 and headquartered in California, our teams span North America, Europe, and Asia, working together to craft unforgettable gaming experiences.
Responsibilities
- Research, define and implement strategies to drive organic growth for our games on the App Store and Google Play Store using ASO techniques.
- Take charge of optimizing and testing visual assets for app store listings to boost conversion rates.
- Develop well-researched content and creative briefs to support the content and art teams effectively.
- Schedule and run tests across multiple platforms to ensure consistent performance improvements.
- Collaborate with marketing and product teams to align on ASO strategies and share actionable insights.
- Coordinate the promotion of in-game events and features within app store environments.
- Manage the creation and measurement of Custom Product Pages for both the iOS and Android stores.
- Track and analyze key performance metrics to understand and improve organic growth.
- Stay ahead by conducting regular research on competitors and ASO industry trends.
Requirements
- Proven ASO experience and knowledge.
- Knowledge of the mobile gaming marketing landscape.
- Analytical mind with the ability to spot patterns and trends.
- Advanced user of Microsoft Excel.
- Knowledge of other BI tools (Looker, Tableau) is beneficial.
- Creative thinker, someone who can communicate and guide designers and copywriters.
- Ability to work independently and with precision.
- Excellent understanding of ASO best practices, from pre-release to running live-ops.
- Outstanding communication skills. Ability to translate complex analysis into clear output for C-level stakeholders.
Bonus Points
- ASO experience for mobile games.
- Experience with Apple Search Ads or other UA networks.
- Background in data analysis, statistical knowledge is appreciated.
Benefits and Perks
- Hybrid working model: at least 2 days per week in the Barcelona office.
- A generous 25 days of annual leave, plus public holidays.
- Private medical insurance for you and your family.
- Disability and life insurance.
- Choice of the latest iOS or Android device (phone or tablet).
- Free language lessons in English, Spanish and Catalan.
- Spotify Premium subscription.
- Legendary social events and parties.
- Take-Two Interactive employee stock purchase plan (eligibility criteria applies).
- Professional development budget for skills training.
- Onsite perks:
- State of the art gym facilities.
- Free breakfast, lunch, and specialty coffee.
- Onsite physiotherapist and hairdresser.
Equal Opportunity Employer
We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization. Employment with us is based on substantive ability, objective qualifications, and work ethic – not an individual’s race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.