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Zimmerman Advertising

Advertising & Creative Agency
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Founded
1984
Employees
501-1000
Offices
2

About Zimmerman Advertising

Zimmerman Advertising, an Omnicom Group company, is the leading integrated retail agency in the country. The agency is a fully integrated marketing and advertising agency focused on driving explosive client growth through data-driven strategy, brand development, and full-service production. Its clients represent some of the most prominent retail brands in the country, including McDonald's, Planet Fitness, Yuengling, Holland America, Seabourn, AutoNation, Five Below, KAY Jewelers, La-Z-Boy, Tire Kingdom, Urban Air, and more.

Services:

  • Strategic planning
  • Analytics
  • Market research
  • Creative development
  • LSM (Local Store Marketing)
  • Production
  • Media planning and buying
  • Direct response
  • Digital/interactive
  • Results analysis
  • Hyperlocal media
  • Retail technologies
  • AI-driven audience targeting

Specialization: Retail growth, Brandtailing (uniting long-term brand building with short-term sales), commerce, and performance marketing.

Tools:

  • Omni (proprietary data orchestration platform)
  • Hyperlocal (proprietary targeting technology)
  • zAI (machine and human intelligence integration)
  • ArcGIS Online mapping
More about Zimmerman Advertising

Legal Name: Zimmerman Advertising, LLC
Status: Subsidiary (Acquired by Omnicom Group in 1999)
HQ: Fort Lauderdale, Florida, USA
Leadership:

  • Key People: Jordan Zimmerman (Founder and Chairman), Chris Bristol (Chief Growth Officer), Mike Devine (President - Client Services), Phil Bannister (EVP, Managing Director), Gigi Norton (SVP, Group Account Director)

Vision:

  • Mission: Relentlessly pursue the client's goal, but never rest in the glory.
  • Values: Agile, innovative, aggressive, business-focused, and relentlessly driven to deliver measurable results.

Portfolio Highlights:

  • Key Projects: "You Boo You" Halloween campaign for Party City (achieved $458 million in sales and 2.9 billion impressions); "Just Say No" slogan (created by Jordan Zimmerman's college team).
  • Awards: Horatio Alger Award (Jordan Zimmerman), FAU Business Leader of the Year, Ernst & Young Entrepreneur Of The Year, and multiple industry recognitions for retail performance.

Notable credits

15 credits
  • Party City
  • McDonald"s
  • Planet Fitness
  • Yuengling
  • Holland America
  • Seabourn
  • AutoNation
  • Five Below
  • KAY Jewelers
  • La-Z-Boy
  • Tire Kingdom
  • Urban Air
  • Ashley Furniture
  • Dunkin"
  • Papa Johns

Offices

Where Zimmerman Advertising is based

2 locations

  • Fort Lauderdale office

    Fort Lauderdale, Florida, United States

  • Miami office

    Miami, Florida, United States

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