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Youtooz

General Unclassified
Open roles
0
Founded
2019
Employees
51-200
Offices
4

About Youtooz

Youtooz is a Vancouver-based entertainment studio and collectible brand founded in 2019, dedicated to turning internet culture, memes, content creators, music artists, and licensed IPs into high-quality, limited-edition vinyl figures and other collectibles.

Mission: To bring to life the most memorable moments and personalities that bring joy, creating high-quality collectibles for the heroes and role models of the internet.

Specialization: Licensed collectible vinyl figurines and plushies, with a focus on design, manufacturing, and distribution of limited edition collectibles based on internet culture and entertainment IPs.

Key Achievements:

  • Released more than 400 unique figures since launch.
  • Over 200 designs in 2020 alone.
  • First release was the "Dead Meme" (Ugandan Knuckles).
  • Revenue exceeded $30 million in 2021.

Community & Values: Community-driven, limited edition scarcity, and creating joy through high-quality physical products.

More about Youtooz

Leadership:

  • Key People: Austin Litman (Co-Founder), Austin Long (Co-Founder), Mark Prokoudine (Co-Founder)

Partners & Collaborations:

  • YouTube personalities (MrBeast, Markiplier, Pokimane)
  • Gaming franchises (Minecraft, Fallout, Five Nights at Freddy's, Don't Starve)
  • Media giants (Disney, Paramount, NBCUniversal, HBO, Sony Pictures, Crunchyroll)
  • Retail partnerships with national and local retailers, and official resale marketplace StockX.

Portfolio Highlights:

  • "Don't Starve" Wilson figure collaboration with Klei Entertainment.
  • Joe Weller creator-themed statue.
  • Numerous licensed releases.

Status: Private company.

Notable credits

2 credits
  • Don"t Starve Wilson
  • Joe Weller

Offices

Where Youtooz is based

4 locations
  • Regina office

    Regina, Saskatchewan, Canada
  • Vancouver office

    Vancouver, British Columbia, Canada
  • Shenzhen office

    Shenzhen, Guangdong Province, China
  • Los Angeles office

    Los Angeles, California, United States

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