Yodo1

Yodo1 is a global game publishing, growth technology and digital IP licensing company serving mobile and PC games. Founded in Beijing in 2011, it initially focused on helping international developers navigate China’s mobile-game market, combining publishing expertise with cultural adaptation, localization and platform support.

Today, Yodo1 works across the lifecycle of game growth: publishing and co-development, market access, user acquisition, app-store optimization, LiveOps, player retention and commercial optimization. Its services span mobile storefronts, third-party Android channels and PC platforms including Steam and the Epic Games Store.

Growth technology and publishing

A central part of Yodo1’s offering is Managed Ad Services (MAS), its ad-monetization service and SDK for mediation and automated in-game advertising management. The company also provides growth consulting through its Growth Accelerator Program, supporting teams with monetization, in-app purchase and return-on-ad-spend optimization.

For developers targeting Greater China, Yodo1 offers localization, publishing-license support, real-name anti-addiction-system integration and local Android distribution. Its player-support capabilities include community management, multichannel ticketing and AI-assisted feedback analysis.

IP and game collaborations

Through its IPverse platform, Yodo1 brokers and coordinates entertainment-brand collaborations for games. Its work has connected major franchises such as Transformers, My Little Pony and Cyberpunk 2077 with titles including Honor of Kings, Puzzles & Survival, Arena Breakout and Top War.

Publishing and growth credits include Crossy Road, Rodeo Stampede: Sky Zoo Safari, Transformers: Earth Wars, Ski Safari, Ski Safari 2 and Fight School Simulator. Yodo1 also supports independent developers with advertising and growth services.

Since December 2020, the company has operated as a fully decentralized work-from-anywhere organization, supporting a distributed international team while maintaining its publishing, technology and licensing operations globally.