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Yell Limited (formerly Yell Group Limited and Hibu Group Limited) is a UK-based digital marketing and online business directory company. Founded in 1966, it has evolved from its origins as the Yellow Pages printed directory into a fully digital business. The company's mission is to help UK businesses connect with local customers and transform everyday business to improve everyday life. Yell offers a wide range of fully managed digital marketing services, including mobile-optimized websites, eCommerce sites, and Smart Performance, an AI-driven advertising solution that auto-optimizes spend across PPC, Display & Social channels. It is one of the largest Google Partners in the UK, a Microsoft Advertising Elite Channel Partner, and works closely with Facebook and Apple. The company has created over 110,000 websites and managed over 90,000 PPC campaigns for UK customers.