WORKPRODUCT

WORKPRODUCT is a multidisciplinary creative and production studio that combines cinematic craft, real-time technology, and agile production systems. Co-founded by Managing Executive Producer Yates Holley and Creative Director John Kim, the Los Angeles-based company works across content production, product visualization, and experiential design.

The studio develops real-time CGI, visual effects, animation, game cinematics, commercial work, and hybrid live-action productions. Its content capabilities span Unreal Engine production, trailer editorial and post-production, character look development, Houdini FX simulation, lighting, compositing, and full-CG animated shorts.

Product and experience systems

WORKPRODUCT builds photoreal automotive assets and configurable digital product experiences, including web- and app-based vehicle configurators that can support millions of options and trims. Its experience-design work includes software architecture for connected retail displays, interactive iPad-to-screen systems, and large-scale architectural media installations.

The company’s automotive work grew from the founders’ earlier Rideview collaboration, which began with the Faraday Future FF91 launch film and interactive configurator. Rideview was formally integrated into WORKPRODUCT in 2026, bringing that automotive visualization practice under a unified production pipeline.

Selected work

• Bungie’s Marathon — CG work on the franchise reveal film and cinematic music video, produced with EDGLRD.
• Slate Auto — Launch and preorder campaign work, including modular vehicle CG assets.
• The First Berserker: Khazan — Game announcement cinematic created in collaboration with AGBO.
• Love, Death & Robots — CG supervision for the Season 4 episode The Other Large Thing.
• Sony Honda Mobility AFEELA — Real-time Unreal Engine vehicle exploration experience for retail environments.
• Karma Automotive Gyesera — Interactive 3D configurator and automated build-sheet system.
• PwC Formula 1 Las Vegas Sphere — 360-degree architectural canvas mapping.

WORKPRODUCT serves automotive and electric-mobility companies, game publishers, entertainment clients, consumer-technology brands, and experiential advertising teams. Its approach brings together specialist artists, technical directors, and partner collectives to deliver production work ranging from launch films and game trailers to interactive product systems and immersive installations.