Wingnut AR
- Open roles
- 0
- Founded
- 2018
- Employees
- 11-50
- Offices
- 1
About Wingnut AR
Wingnut Social is a full-service digital marketing agency specializing in services for interior designers, architects, and luxury home brands. Founded by interior designer Darla Powell, the agency offers a comprehensive suite of solutions including strategic planning, SEO, content creation (Reels, Stories, posts), community management, social media advertising (PPC), public relations, communications, website design, graphic design, and influencer marketing.
The agency utilizes its proprietary engagement method, Wingnut Growth Boost, alongside industry tools like Google Analytics to provide data-driven strategies. Its mission is to help clients find their right audience and elevate their online reputation through industry-specific expertise.
Key Projects:
- Managed social media growth for Julianne Hendrickson (Hendrickson Interiors), growing her following from 746 to 15,000+; featured in Architectural Digest.
Education & Outreach:
- Wingnut Academy: Online courses for designers.
- The Wingnut Social Podcast: 470+ episodes, recently featured in Architectural Digest.
More about Wingnut AR
Leadership:
- Founder and CEO: Darla Powell
Status: Private / Active
Values: Authenticity, human-centric data science, design-first aesthetics, and professional excellence ("Tightly Fastened").
Partners: LuAnn Nigara (A Well-Designed Business), High Point Market, and various luxury design-build firms.
Tools: Wingnut Growth Boost (proprietary engagement method), Google Analytics, social media analytics, and branding/personality guides.
Notable credits
5 creditsOffices
Where Wingnut AR is based
- Wellington, Wellington Region, New Zealand
Wellington office
Open roles
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