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WildBrain Spark

Media Distribution & Streaming Platforms
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Founded
2016
Employees
501-1000
Offices
5

About WildBrain Spark

WildBrain Spark, the premium kids and family AVOD network and studio, is a digital-first division of WildBrain Ltd. Based in London, it specializes in children's and family digital media, AVOD network management, and short-form content production. With more than 173 million subscribers on YouTube and YouTube Kids, the network manages over 220,000 videos across 800+ kids' channels, generating billions of views monthly and reaching 1-in-3 kids globally on YouTube every 90 days. Services include digital distribution, channel management, original animation and live-action production, paid media campaigns, and AI-driven audience analytics using proprietary tools. The mission is to build and grow beloved family brands through exceptional entertainment experiences across digital and broadcast platforms.

More about WildBrain Spark

Leadership: Kate Smith (Executive Vice-president for Audience Engagement), Josh Scherba (President and CEO of parent WildBrain Ltd.), Jon Gisby (Former Executive VP).

Partners: YouTube, YouTube Kids, NBCUniversal, Warner Bros. Discovery, Hasbro, Mattel, Spin Master, Playmobil, The Smurfs, ZAG (Power Players).

Vision: To build and grow beloved family brands through exceptional entertainment experiences. Values include responsible business practices and improving global literacy (e.g., "Turn on the Subtitles" initiative).

Portfolio: Manages over 220,000 videos across 800+ kids' channels; launched the "Literacy for Kids" dedicated channel.

Tools: Proprietary AI tools for content optimization, YouTube CMS, Same Language Subtitling (SLS) technology.

Parent Company: WildBrain Ltd. (TSX: WILD), headquartered in Toronto, Canada. WildBrain was originally founded as DHX Media in 2006, rebranded to WildBrain in 2019, with WildBrain Spark launching around 2015/2016.

Notable credits

11 credits
  • Teletubbies
  • Strawberry Shortcake
  • Peanuts
  • Caillou
  • Inspector Gadget
  • Degrassi
  • Yo Gabba Gabba!
  • The Snoopy Show
  • Strawberry Shortcake: Berry in the Big City
  • Finding Her Edge
  • Power Players

Offices

Where WildBrain Spark is based

5 locations

  • Montreal office

    Montreal, Quebec, Canada

  • Toronto office

    Toronto, Ontario, Canada

  • Vancouver office

    Vancouver, British Columbia, Canada

  • London office

    London, England, United Kingdom

  • New York office

    New York, United States

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