WHY.CGI

WHY.CGI is an international boutique CGI, mixed-reality and AI video production studio founded in 2023 by Danish creative director and entrepreneur Sebastian Bondo Petit and CGI Director Egor Belov. The studio operates as a remote-first production network with creative hubs spanning Copenhagen, Singapore and Los Angeles.

Its work is designed for contemporary digital marketing, combining photorealistic 3D production with short-form social formats. WHY.CGI creates viral mixed-reality campaigns—often described as Fake Out-Of-Home (FOOH)—alongside full CGI product animation, anamorphic 3D digital-out-of-home content, hybrid AI-enhanced video and creator-style advertising.

Production capabilities

• End-to-end CGI production, from concepting and previs through modelling, texturing, shading, lighting and rendering
• Mixed-reality compositing that integrates 3D imagery into live-action streetscapes and architectural footage
• 3D anamorphic animation for digital-out-of-home screens
• Generative AI visual pipelines, format cutdowns, aspect-ratio adaptation and colour grading
• Creative direction and social-retainer video production

The studio’s methodology combines early 3D previs, Houdini simulation, detailed lighting and texturing, and compositing intended to make computer-generated elements feel integrated with real-world footage. It also works with physical and CGI inflatable installations.

Selected work

WHY.CGI’s portfolio includes mixed-reality and CGI activations for SKIMS, Guinness, Maybelline New York, Prada, Aritzia, Betano, Paulaner and NYX Professional Makeup. Its wider client work includes campaigns for Coca-Cola, Mercedes-Benz, Meta, Puma, adidas, Samsung, Cartier, Chloé, Lacoste and Loewe.

Projects range from Maybelline’s Sky High Mascara Express activation and Prada’s Linea Rossa alpine-weather concept to Guinness’s St. Patrick’s Day cityscape campaign and NYX Professional Makeup’s giant inflatable-duck campaign. The studio serves global advertising clients across luxury fashion, beauty, sportswear, automotive, consumer goods, food and beverage, and digital entertainment.