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Whitecoat Creative Lab

Advertising & Creative Agency
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Founded
2015
Employees
1-10
Offices
2

About Whitecoat Creative Lab

Whitecoat Creative Lab (also known as Whitecoat Productions) is an award‑winning global content studio that creates commercials, social media pieces, documentaries, motion‑graphics, e‑learning, live‑stream and immersive experiences for top‑tier brands.

The company operates from its headquarters in London and maintains a second office in Singapore. The business is led by a core creative team that has built a reputation for delivering high‑impact content for clients such as Google, Nike, Samsung and the BBC.

Our mantra is “create better content.” This is what we help our clients to achieve, but it is also the challenge we set to ourselves. From utilising the latest filming and post production techniques, to finding new motion design and animation styles or unearthing the perfect creative collaborators. It’s a relentless search for those small difference makers that can take our content to a whole new level. The Better Lab, our internal creative, strategy and research department, is tasked with unearthing these innovations.

More about Whitecoat Creative Lab

Portfolio:

  • Key Projects: WrapApp (mHealth app for violence prevention), surgical rounds process redesign, and surgical waiting room optimization
  • Partners: University of California at San Francisco (UCSF), Zuckerberg San Francisco General (ZSFG), and the Wraparound Project

Vision:

  • Mission: To use human-centered design to study and fix healthcare challenges, improving health outcomes and user experience for patients and providers
  • Values: Empathy, rigorous qualitative investigation, iterative prototyping, and "try early, iterate often"
  • Mantra: Create better content

Focus:

  • Specialization: Human-centered design (HCD), healthcare innovation, and ethnographic research
  • Services: Digital product design, strategy consulting, research and development, healthcare process redesign, and participatory design
  • Tools: Human-centered design (HCD) methodology, Rapid Iterative Testing and Evaluation (RITE), mHealth app development, and qualitative analysis

Company Overview:

  • Legal Name: The Better Lab
  • Founded: 2016
  • HQ: San Francisco, California, USA
  • Status: Active
  • Annual Revenue: Estimated $1,454,435
  • Valuation: Estimated $4,700,000

Leadership:

  • Key People: Dr. Amanda Sammann (Founder and Executive Director)

Contact:

  • Website: www.thebetterlab.org
  • Affiliation: University of California, San Francisco (UCSF) Department of Surgery

Notable credits

4 credits
  • Google
  • Nike
  • Samsung
  • BBC

Offices

Where Whitecoat Creative Lab is based

2 locations

  • Singapore office

    Singapore

  • London office

    London, England, United Kingdom

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