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West Pier Studio

Games & Interactive
Open roles
0
Founded
2011
Employees
11-50
Offices
1

About West Pier Studio

West Pier Studio is an independent British game-development and interactive software engineering studio. Founded in 2011, it works as a full-cycle development partner across games, regulated iGaming, mobile applications and enterprise software, taking projects from concept and prototyping through client and backend engineering, certification support and live operations.

Games and iGaming

The studio develops online casino content including video slots, table games, instant-win titles and scratchcards, alongside casual and serious games for web and mobile platforms. Its work includes game mechanics, RTP modelling, statistical simulations, game forcers, visual development, UI/UX, 2D character animation and 3D production.

Its proprietary LUMA Slot Design Framework supports casino-game production with real-time simulations, reel-map editing, pay-table configuration and mathematical modelling. The team also provides QA, bug fixing, localisation and GLI certification support for international gaming jurisdictions.

Selected work includes Emberborn Riches, Lucky Reach, Battleship Wild Targets, MONOPOLY City Spins, Deal or No Deal Instant, uTalk: Language Learning, Outdoor Living Solutions and DeckTools.

Interactive software engineering

Beyond games, West Pier Studio builds bespoke web and mobile applications, SaaS platforms and 3D configuration software. Its technical capabilities span HTML5, WebGL, TypeScript, JavaScript, Java, Unity and Unreal Engine, as well as native and hybrid iOS and Android development.

The studio’s enterprise work includes 3D CAD-style tools that generate structural plans, parts schedules and bill-of-materials reports for building-material suppliers. Its cloud and platform services cover AWS and EC2 management, API development, database design, automated deployment pipelines, server management and security patching.

West Pier Studio serves iGaming and real-money gaming, interactive entertainment, digital learning, and enterprise SaaS and construction-technology markets. The company remains active, combining game design, art, mathematics and software engineering in a flexible hybrid working model.

More about West Pier Studio

Leadership and operating history

  • The company’s directors are Craig John Gabell, Dominic Jackson and Vassos Anthony Shiarlis. The three industry veterans founded the studio after prior AAA console-development experience.
  • The company was initially incorporated as Urban Outsourcing Limited in June 2011 and adopted the West Pier Studio legal name in September of that year.

Production systems

  • West Pier Studio has used custom Slack-to-Unity DAAM tools as part of its automated deployment pipeline, alongside AWS/EC2 management, API development and platform engineering.

Notable credits

8 credits
  • Emberborn Riches
  • Lucky Reach
  • Battleship Wild Targets
  • MONOPOLY City Spins
  • Deal or No Deal Instant
  • uTalk: Language Learning
  • Outdoor Living Solutions (OLS)
  • DeckTools

Offices

Current and former locations of West Pier Studio

2 locations
  • Brighton Studio Headquarters

    Headquarters
    Suite 1.2 First Floor, Phoenix House, 32 West Street, Brighton, East Sussex, BN1 2RT, United KingdomBrighton and Hove, England, United Kingdom

    Opened 2014

    Direct headquarters and primary development studio; operates on a hybrid work model.

  • Hove offices

    Former office
    Brighton and Hove, England, United Kingdom
    About this office

    **Office** Status: inactive / historical Address: Intergen House, 7th Floor, 65–67 Western Road, Hove, BN3 2JQ, United Kingdom Opened: 2012 Closed: 2014 Prior studio office; replaced by the Phoenix House premises in May 2014. --- **Office** Status: inactive / historical Address: 38 Holland Road, Hove, BN3 1JL, United Kingdom Opened: 2011 Closed: 2012 Historical registered office. --- **Office** Status: inactive / historical Address: 5C Third Avenue, Hove, BN3 2PB, United Kingdom Opened: 2011 Closed: 2011 Initial incorporation address.

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