We Are Social

Agency Overview

We Are Social is a global, socially-led creative agency that specializes in digital strategy, brand storytelling, and social-first creative ideation. Founded in London in 2008, the agency operates on the principle that marketing should be built around human conversation and cultural relevance. With a network of 19 offices across four continents, the agency combines deep cultural insights with agile production capabilities to help brands navigate the complexities of digital communities and subcultures.

Creative & Production

At the core of the agency’s offering is We Are Social Studios, an integrated production division designed for the speed of social media. This unit provides end-to-end execution, ranging from high-end commercial film and photography to native short-form video, motion design, and 3D/XR experiences. By keeping production in-house, the agency maintains a rapid, agile workflow that allows for real-time responsiveness to digital trends.

Specialized Practices

Beyond core creative and production, the agency operates several specialized practice areas:

• We Are Social Influence: Manages end-to-end creator marketing, including talent mapping, contracting, and co-creation.
• We Are Social Gaming: Develops brand activations within interactive gaming environments, including Roblox, Fortnite, and esports integrations.
• We Are Social Luxe: Provides bespoke creative and strategic counsel tailored to the specific needs of luxury and heritage brands.

Research & Insights

We Are Social is widely recognized for its thought leadership in digital culture. The agency co-publishes the annual Digital Report series, which serves as a global benchmark for internet, social media, and mobile usage statistics. This commitment to data-driven insights informs the agency's strategic approach, ensuring that all creative work is grounded in current consumer behaviors and platform trends.