Watson Design Group, Inc.

Watson Design Group, Inc. (operating as Watson/DG and also known as Feature + Advertising Studio) is a Los Angeles-based creative boutique founded in 1999 by Dan Watson. The studio specializes in digital storytelling, interactive web experiences, and integrated advertising for entertainment and consumer brands.

Key Focus Areas:

• Specialization: Digital storytelling, interactive design, and online development for the entertainment industry.
• Services: Digital strategy, copywriting, community management, identity and branding, video production, motion graphics, user experience (UX), interactive development, AR/VR, and viral marketing.
• Tools: WebGL, real-time graphics libraries, 3D visuals, keyboard interactivity, and social media integration.

Vision & Mission:

• Mission: To challenge the status quo and push the envelope of digital marketing by shifting perspectives and looking at problems in different ways.
• Values: Imaginative and innovative design, high-end design sensibility, modern brand elevation, and a passion for film-focused storytelling.

Portfolio & Recognition:

• Key projects include digital campaigns and websites for major franchises such as The Hunger Games, Star Wars: The Force Awakens, The Jungle Book, Stranger Things (Netflix interactive timeline), Disney+ “Mulan” launch, Pixar’s “Soul”, and HBO “Game of Thrones” fan hub.
• Partners/Clients: Disney, A24, Fox Searchlight, Warner Bros., Amazon Studios, Lionsgate, Paramount, Sony Pictures, Universal, Marvel Studios, Netflix, and Riot Games.
• Awards: Multiple awards including recognition from The FWA, Awwwards, and the Webby Awards.