vrbn

vrbn (pronounced “urban”) is an independent Swiss digital design and technology studio based in Uster, near Zurich. Founded in 2017, it specializes in procedural architectural modeling and digital urban environments for entertainment, visualization and simulation. Its work connects architectural knowledge with computer graphics, supporting projects ranging from individual building assets to large-scale city models.

The company operates through two integrated divisions. vrbn studios develops and sells ready-to-use 3D buildings and urban asset collections, while vrbn solutions provides custom procedural environment production, technical consulting and training. Together, these activities serve teams that need either existing architectural content or a tailored approach to creating and managing complex environments.

Architectural content and procedural production

The studio’s commercial building collections include physically based materials and urban layouts intended for real-time engines and VFX rendering workflows. Supported software includes Unreal Engine, Unity, Houdini, Redshift, Blender, RenderMan and Karma. Its custom services extend to procedural city generation, production management, master-planning visualization and GeoDesign training, delivered on site or remotely.

Applications span games, film and television visual effects, autonomous driving simulation, architecture, urban planning, extended reality and cultural heritage. The company also works on digital twins and historical reconstructions, combining geographic information with procedural 3D production.

Selected work

For Transport Fever 2, vrbn generated and modeled more than 500 buildings spanning three historical epochs. Its contribution to pastZurich involved procedural reconstruction and augmented reality visualization of a 5,000-year-old prehistoric settlement on Lake Zurich. Other work includes consulting and procedural rule modeling for Gothenburg’s digital twin, urban environments for BMW and Morai autonomous driving simulations, and workflow consulting for 2K Games. These projects illustrate the studio’s use of architectural content across interactive, historical and simulation contexts.