Voidpet

Studio Overview

Voidpet is an independent game development and transmedia entertainment studio focused on the creation and expansion of its proprietary Voidpet intellectual property. Founded by artist Linda Shad Awad and software engineer Ben Awad, the studio originated from a viral digital art project that personified human emotional states—such as Anxiety, Anger, and Apathy—as surreal collectible creatures. Since its commercial launch, the studio has evolved into a multi-disciplinary team producing mobile games, serialized 2D animation, and narrative literature.

Core Philosophy and Development

Voidpet distinguishes itself by blending traditional creature-collection mechanics with mental health and wellness tools. The studio’s development approach emphasizes:

• Gamified Wellness: Integrating Cognitive Behavioral Therapy (CBT) and Dialectical Behavioral Therapy (DBT) principles into interactive journaling and virtual pet care.
• Transmedia Storytelling: Expanding the Voidpet universe through diverse media, including tactical RPGs, fantasy novels, and short-form anime-style animation.
• Community-Driven Growth: Utilizing viral social media strategies, ARG-style puzzles, and a dedicated Discord community to foster player engagement.

Notable Projects

• Voidpet Dungeon: A 4v4 turn-based tactical mobile RPG featuring over 50 collectible species and complex evolution tiers.
• Voidpet Garden: A mental health and mood-tracking application recognized as Google Play's 2023 Best App for Personal Growth.
• Welcome to the Void: An original 2D animated concept music video that serves as a cornerstone for the franchise's visual storytelling.
• Hands of Greed: A 400-page fantasy novel authored by Linda Shad Awad that provides deep lore and worldbuilding for the Voidpet universe.

Operating as a fully remote studio, Voidpet coordinates its global creative network through digital collaboration tools. The company is privately held and has received venture backing from the a16z Speedrun accelerator program to support its mission of building a lasting, creator-owned entertainment franchise.