Visual Country
- Open roles
- 0
- Founded
- 2013
- Employees
- 1-10
- Offices
- 1
About Visual Country
Visual Country is a Brooklyn-based creative production studio and agency making commercial animation, live-action video and photography for brands and advertising agencies. Founded in 2013, the company developed around the growth of short-form, mobile-first branded video. Its work combines tactile, handmade production with digital animation and post-production for campaigns across social platforms and other advertising channels.
The studio brings creative development and physical production together, taking projects from campaign ideas, scripts and storyboards through art direction, fabrication, shooting and finishing. Stop-motion production includes prop crafting, miniature fabrication and object styling, while live-action work encompasses commercial directing, cinematography, lighting and lifestyle shoots. Photography ranges from studio product imagery to fashion, lifestyle and medium-format editorial stills.
From handmade sets to finished campaigns
Visual Country combines hand-built materials and frame-by-frame animation with 2D animation, illustration, motion graphics and kinetic typography. Its production capabilities allow physical objects, graphic elements and photographed products to appear within a coordinated visual campaign. Editing, color grading, sound effects and voiceover integration support the final delivery of both animated and filmed work.
The company creates assets for Instagram, TikTok and YouTube, alongside broadcast television, digital out-of-home advertising, in-store displays and point-of-purchase placements. Adaptation and versioning cover vertical, square and widescreen formats, as well as multilingual deliverables. This extends its short-form production approach across different campaign environments and distribution requirements.
Commercial production across markets
The studio serves a broad range of consumer and business sectors, including fashion, beauty, food and beverage, technology, home goods, travel and financial services. Its approach spans product-focused imagery, visual storytelling and lifestyle content, with creative strategy tailored to social and digital channels.
Visual Country’s development from early mobile video production into an integrated commercial studio reflects the combination of animation, photography and live-action capabilities within one production business. Its central studio supports creative development, staging, fabrication and post-production, bringing the different stages of a campaign together.
More about Visual Country
Leadership and business background
- Meagan Cignoli is Co-Founder & Creative Director; Amber Lee is Co-Founder & CEO. Lee previously worked as an eBay marketing executive.
- The report identifies Visual Country as a women-owned business.
Production methods and equipment
- The studio describes sun-facing windows designed to track natural light for live-action and stop-motion staging, alongside modular stages, prop rooms, craft workshops and wardrobe resources.
- Reported equipment includes Blackmagic Pocket 6K Pro cameras, Canon Cine lenses, Phase One medium-format digital back systems and Profoto lighting.
- Historical accounts describe a core production team supplemented by an extensive freelance network of craftspeople, fabricators and crew; those historical team figures are distinct from the current company-profile headcount bracket.
Recognition
- The report attributes more than 23 industry honors to the studio, including recognition from Cannes Lions, the Clio Awards, 4A's O'Toole Awards, ADC, D&AD and New York Festivals Advertising Awards.
- Separately, Meagan Cignoli received a Bronze Cannes Cyber Lion in 2013 for the Lowe’s “Fix in Six” campaign with BBDO. This is recognition attributed to Cignoli in the report.
Notable credits
23 creditsOffices
Where Visual Country is based
- New York, United States
New York office
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