Visual Art

Visual Art is an international digital signage, creative content and software company specializing in in-store experience management and retail media networks. Founded in 1997, it combines strategic consulting, design, content production and technology to help businesses manage digital communication within physical environments. Its work spans quick-service restaurants, grocery and convenience stores, service stations, retail outlets and fitness venues.

The company develops digital experiences around customer journeys and commercial requirements. Strategy services include screen placement planning, retail media network development, commercial concept design and ROI and KPI modeling. These activities connect the purpose of an installation with its content, software and ongoing operation, supporting applications such as digital menu boards, promotional displays, wayfinding and in-store audio.

Creative production and delivery

Visual Art’s in-house Design & Film Studio produces creative concepts, 3D motion graphics, brand animation and localized campaign content. Its creative work supports both permanent digital environments and changing promotional campaigns, with content adapted for different markets and display contexts. The wider service offering also includes UX/UI design and interactive in-store experiences.

Alongside creative production, Visual Art develops proprietary software for managing and distributing digital content. Its platform portfolio includes Visual Art IXM, Signage Player and VA Player, with additional products including Quintet and VAST. The company reports managing more than 100,000 active software licenses across 39 countries.

Its delivery model extends to systems integration, hardware sourcing, international deployment and lifecycle maintenance. Ongoing technical support and continuous network monitoring support customers operating distributed screen networks across multiple locations and markets.

Development and ownership

Headquartered in Stockholm, Visual Art has a regional presence across the Nordics, Germany, Spain, the United Kingdom and the United States. Vertiseit acquired the company in October 2024, and Visual Art continues to operate with its own brand and operational independence within the group. In February 2025, it divested its Scandinavian LED hardware installation business to IM Vision, concentrating its business on software, creative content and digital in-store experience management.