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Veikkaus

Indie & Mobile Game Studio
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Open roles
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Founded
2017
Employees
501-1000
Offices
1

About Veikkaus

Veikkaus Oy is Finland’s state‑owned gaming and interactive studio headquartered in Helsinki. The company was formed in 2017 through the merger of the former Veikkaus (founded 1940), Fintoto, and Finland’s Slot Machine Association.

It operates the nation’s monopoly lottery, sports‑betting, instant‑games, and online casino platforms. Flagship products include Lotto, Keno, the Veikkaus sports‑betting service, and a library of slot titles developed in-house and with partners.

The company emphasizes responsible gaming and allocates its profits to public good. Its mission is to generate joy through games while protecting players and ensuring gaming remains on the "side of joy" (ilon puolella).

Key values are responsibility, impact, and well-being, with a commitment to being a pioneer in the gaming industry and a trendsetter for responsible player experiences.

More about Veikkaus

Leadership:

  • CEO: Olli Sarekoski

Portfolio & Partners:

  • Key projects include operation of national lottery games (Lotto, Eurojackpot), digital casino platforms, and the "Ilo asuu meissä jokaisessa" (Joy lives in each of us) branding initiative.
  • The company is a member of the World Lottery Association (WLA) and European Lotteries (EL).

Market Positioning:
Veikkaus operates as the primary gambling provider in Finland, with a focus on responsible gaming and a reputation as a trustworthy local brand.

Growth & Expansion:
Recent collaborations, such as the partnership with Thunderkick AB to enhance gaming options, indicate a strategic move toward diversifying and expanding their slot library.

Competitive Insights:
Compared to larger operators, Veikkaus’s emphasis on local values and responsible gambling presents opportunities to develop specialized products or services appealing to their predominantly Finnish customer base.

Technology:
Uses technology products and services including Amazon Web Services and jQuery.

Financials:

  • Estimated annual revenue: $1.1B (as of April 2026).
  • Phone Number: +358 943701.

Notable credits

5 credits
  • AAA Game Title
  • PC & Console Game
  • Multiplayer Online Game
  • Game Prototype
  • VR Experience

Offices

Where Veikkaus is based

1 location

  • Helsinki office

    Helsinki, Uusimaa, Finland

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