VaynerMedia

VaynerMedia is a global integrated creative and media agency founded in 2009 by Gary Vaynerchuk and AJ Vaynerchuk. Its work centers on social-first advertising, combining creative production, media distribution, consumer research and commerce. The company developed around the view that consumer attention had shifted toward social feeds and mobile platforms, making platform behavior and cultural context central to advertising decisions.

The agency describes its integrated offering as a Modern Agency of Record. This model brings creative development, media planning and buying, performance analytics and social commerce into a single operation. Its capabilities range from brand campaigns and modern video production to social-native storytelling, influencer activations and ongoing content production. Strategy and analytics services examine consumer attention, platform behavior and cultural trends to inform both messaging and distribution.

Creative, media and commerce

VaynerMedia works across the marketing funnel, connecting campaign development with programmatic distribution, digital advertising and measurement. Its media services include broader media agency-of-record assignments as well as dedicated digital and social media responsibilities. Creative work encompasses campaign films, creator-led content and smaller pieces designed for continuous publication across social platforms.

Commerce services include social commerce consulting, live shopping, shoppable media and end-to-end TikTok Shop activation. Influencer and talent services cover creator sourcing, campaign management and affiliate strategy. The agency also offers public relations and earned-media consulting to support brand visibility alongside paid and owned channels.

Its clients span consumer packaged goods, food and beverages, financial services, technology, automotive, retail, consumer electronics and entertainment. Assignments include ongoing brand marketing, market expansion and integrated social and media engagements.

Headquartered in New York, VaynerMedia operates across North America, Latin America, Europe and Asia-Pacific. It is the flagship agency within VaynerX, the holding company established by Gary Vaynerchuk in 2017. Its international operations include same-brand regional businesses serving local markets within the wider agency network.