UPX Studio

UPX Studio is an independent audiovisual and animation studio based in Rio de Janeiro, Brazil. Its work combines 3D animation, motion graphics, live-action filmmaking and industrial photography for advertising, broadcast television, corporate communications and technical training. Established in 1994, it began as a boutique producing 3D animation and traditional cartoons, developing animated advertising, broadcast graphics and original television projects during its first decade.

Industrial storytelling and safety

The studio entered the oil and gas and heavy industry sectors in 2005. Workplace safety communication became a substantial part of its production activity, with animated briefings, induction films and technical visualizations for offshore platforms, industrial plants, ports and energy facilities.

Its use of 3D animation addresses the practical constraints of filming hazardous environments. Productions can depict emergency evacuations, equipment handling and high-risk procedures without exposing people to the situations being illustrated. The supplied research documents more than 200 technical safety, training and HSE/SMS films, including work for Petrobras, Prumo Logística, Eneva and Esso/Cosan.

Animation and audiovisual production

UPX Studio also produces animated television material, commercials, institutional films, internal communications and product launch videos. Its production services extend from concept development and scriptwriting through cinematography, directing, animation and finishing. For 3D projects, capabilities include modeling, rigging, visual effects and the explanation of industrial processes. Photography services cover industrial operations, facilities and corporate or commercial campaigns.

Alongside commissioned industrial work, the studio has developed original animation and broadcast pieces for Brazilian television. Its portfolio spans entertainment, public interest campaigns and commercial communication, reflecting its origins in animation as well as its later technical production focus.

More recently, UPX Studio has integrated generative artificial intelligence and internally developed software into pre-production and animation workflows. It delivers productions throughout Brazil and internationally from its Rio de Janeiro base.