Ululab Inc.
- Open roles
- 0
- Founded
- 2012
- Employees
- 1-10
- Offices
- 1
About Ululab Inc.
Ululab is an independent educational video game studio based in Montreal, Canada. Founded in April 2012 by François Boucher-Genesse, Jean-Guillaume Dumont and Dany Joly, it creates games that introduce children to mathematical ideas through exploration and problem solving. Its work combines game design, mathematics pedagogy and physics-based puzzles, with word-free interfaces that let players learn through interaction rather than written explanations.
The studio’s approach centers on cognitive conflict: puzzles encourage children to experiment, encounter unexpected results and revise their understanding. Mathematical concepts emerge through the mechanics themselves, rather than through quizzes placed over otherwise unrelated gameplay. This approach connects the studio’s educational research interests with its production of accessible games for young learners.
Learning through play
Ululab launched Slice Fractions in February 2014. Players cut ice and lava blocks to clear a path for a mammoth, encountering fraction concepts through visual and physical relationships. The studio subsequently released Slice Fractions: School Edition in 2015 and Slice Fractions 2 in 2018. The sequel extends the series into fraction addition and multiplication.
Released in July 2021, Math Makers broadens that foundation into early numeracy, addition, subtraction, place value and algebraic relationships. Its subscription model supports an ongoing educational platform, while the studio also provides classroom tools and school editions. Across these products, Ululab emphasizes child-safe, advertising-free learning environments.
Development and educational applications
Ululab’s capabilities include game design, engineering, production and educational app development, with academic research integrated into its approach. Its supported platforms span iOS, Android, Apple TV and web or Chromebook environments. The studio serves families and elementary education settings, developing both individual learning experiences and software intended for classroom use. Its portfolio reflects a sustained focus on making mathematical relationships understandable through visual experimentation and purposeful play.
More about Ululab Inc.
Leadership and team
The official About page lists François Boucher-Genesse as Director, Kitty Crawford as Producer and Annie Rodrigue as Lead Artist. It also identifies Gabriel Sauvé as Front-End Developer, Abdelrahman Nasreldin as Data Analyst, and Jade Tremblay and Raphael Dely as Game Designers.
Research and collaboration
Before establishing the studio, Boucher-Genesse worked as a gameplay designer on Halo 3 at Bungie and pursued a master’s degree in Education at UQAM. Research conducted by UQAM and McGill University found measurable improvements in children’s standardized fraction-test performance after three hours of Slice Fractions gameplay.
Ululab participates in the Carina Thinking Games Initiative, collaborating around mathematical cognition through play.
Recognition
- Slice Fractions received Apple App Store Best of 2014 recognition, Apple Editor’s Choice, a Parents’ Choice Gold Award and an International Serious Play Gold Medal.
- Math Makers received the 2022 Gee Award for Best Learning Game in School Contexts and a 2022 International Serious Play Gold Medal. The report also records nominations at Games for Change and the Youth Media Alliance Awards.
Notable credits
4 creditsOffices
Where Ululab Inc. is based
- 6429 Boulevard Saint-Michel, Montreal, QC H1Y 2E9, CanadaMontreal, Quebec, Canada
Montreal office
HeadquartersCompany headquarters and direct operating studio; the address is also published in Apple App Store trader disclosures.
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