TubeScience

TubeScience is an independent American performance creative agency and video advertising studio founded in 2016. Based in Los Angeles, it combines creative strategy, physical production, post-production, performance marketing, and behavioral research to develop advertising measured against client conversion goals. Its work serves direct-to-consumer and enterprise businesses across consumer products, financial services, healthcare, mobile apps, and gaming.

The studio develops platform-native advertising for Facebook and Instagram, TikTok, YouTube, AppLovin, Snapchat, and connected television. Its production capabilities span concept development, casting, directing, live-action filming, editing, motion design, animation, and visual effects. Creative teams build modular variations of scripts, hooks, angles, and calls to action, then use campaign results to guide subsequent production.

Production informed by testing

TubeScience describes its operating model as 100% pay-for-performance. It finances original video production itself, and clients test the resulting assets in their own advertising accounts against agreed targets such as return on advertising spend or cost per acquisition. Under this model, clients pay when TubeScience's videos outperform their existing internal and agency benchmarks.

An integrated production environment with more than 25 purpose-built sets supports this iterative process. Creative, production, editing, and technical teams work within the same operation, allowing filmed material to become multiple advertising variants. The company's behavioral research examines audience drop-off, hook retention, and consumer decision-making, with thousands of creative variables tested each week.

Creative and campaign delivery

Beyond producing videos, TubeScience provides media buying, campaign optimization, measurement, and attribution support. Its analytics work includes integrations with NorthBeam, TripleWhale, Haus, and platform conversion APIs. These capabilities connect creative decisions with campaign outcomes and help determine which concepts to develop further.

Its internal applied-AI team, TubeScience Labs, develops tools for production and creative analysis. The company also supports creator-led partnership advertising and compliance screening for regulated campaigns. In May 2026, it expanded its commercial focus toward the UK and European markets through an international leadership appointment, while retaining its central production operation in Los Angeles.