Trove Brands
- Open roles
- 0
- Founded
- 2000
- Employees
- 201-500
- Offices
- 1
About Trove Brands
Trove Brands is a privately held consumer-products company and active-lifestyle brand house headquartered in Lehi, Utah. Founded in 2000 by Steve and Kim Sorensen, the business began with the BlenderBottle wire-whisk shaker cup and grew from its original Sundesa, LLC identity into Trove Brands, LLC.
The company’s portfolio includes BlenderBottle shaker cups, Owala insulated hydration products, Whiskware kitchen tools and snack containers, EcoBrite cleaning products, and Oath Nutrition beverages and supplements. Its products reach retail and direct-to-consumer customers in more than 90 countries.
In-house creative production
Trove Brands maintains an internal media-production function supporting product launches, e-commerce, packaging, campaigns, and social content across its portfolio. Its creative team includes 3D generalists, CGI artists, art directors, videographers, and photographers, producing commercial imagery and motion work internally rather than relying solely on outside visual agencies.
Its production capabilities include:
- Photorealistic 3D product visualization, modeling, texturing, and rendering
- Liquid and powder simulations for product and beverage imagery
- Motion graphics, visual-effects compositing, color grading, and sound design
- Product and lifestyle photography, commercial video, and social-first media
- Photogrammetry and LiDAR scanning, packaging visualization, and digital marketing collateral
The team has supported visual campaigns for Owala FreeSip and FreeSip Sway, Owala Color Drop releases, BlenderBottle Classic, Strada, and Pro Series product imagery, and launch media for Oath Nutrition. It also produces product-demonstration and digital-render assets for Whiskware and EcoBrite.
Product-led brand building
Trove Brands combines consumer-product development with brand art direction and integrated visual production. This structure lets its internal teams create product-focused media from early design visualization through commercial campaign assets, helping maintain a consistent visual language across hydration, fitness, nutrition, kitchen, and cleaning categories.
More about Trove Brands
Leadership and operating model
- Michael Sorensen became Chief Executive Officer in September 2023, when founders Steve and Kim Sorensen transitioned executive management to him.
- Trove Brands describes a fully in-office operating model: all creative, engineering, and business roles work from its Lehi campus. The site includes production spaces, athletic courts, and fitness facilities used for product staging and media capture.
Production tools and methods
Its internal 3D workflow uses Cinema 4D, Blender, Houdini, Nuke, and Adobe Creative Suite. The team applies photorealistic materials, complex lighting, and liquid and powder simulation techniques to create e-commerce renders, packaging art, and commercial video assets.
Notable credits
5 creditsOffices
Where Trove Brands is based
- 250 South 850 East, Lehi, UT 84043, United StatesLehi, Utah, United States
Global Headquarters & Creative Studio
HeadquartersGlobal headquarters and primary internal media-production facility.
Open roles
Find your next role at Trove Brands