Trollbäck+Company
Discard everything that means nothing.
- Open roles
- 0
- Founded
- 1999
- Employees
- 11-50
- Offices
- 2
About Trollbäck+Company
Trollbäck+Company is a multidisciplinary branding and design studio founded in New York City in 1999 by Swedish graphic designer and creative director Jakob Trollbäck. Its work combines brand consultancy, visual design and motion production to create identities that extend across television, streaming, digital platforms and physical environments. The studio operates from New York with an annex in Los Angeles.
The company's approach brings strategy and production into a unified identity process. Projects can encompass positioning, brand architecture, naming, messaging, logos, typography and design guidelines, alongside the moving-image systems that bring those elements to screens. Its production capabilities include 2D and 3D animation, live action, editing and post-production, with sonic branding coordination supporting the relationship between visual identity and sound.
Identity systems in motion
Broadcast and entertainment branding form a substantial part of the studio's portfolio. Its work includes network redesigns, channel identities, show openers, title sequences and launch campaigns. Flexible motion toolkits and cross-platform design systems help extend a central identity across different formats, programmes and audience touchpoints.
For ABC's 2021 network rebrand, the studio developed flat-design branding, typography, on-screen navigation and a reworked three-note sonic identity. Other projects include PBS's master brand evolution and motion toolkit, FOX Entertainment's network identity, and on-air packages for Swedish broadcaster SVT. Its portfolio also includes animated branding for Sesame Workshop, Audible's audio and visual identity system, and the opening sequence for The Late Late Show with James Corden.
Communication beyond broadcast
In 2015, Trollbäck+Company created the naming architecture, visual identity, colour scheme and icon system for the United Nations Sustainable Development Goals. This work extended its identity practice into global public communication.
The studio also develops digital campaigns, experiential activations, launch films and event graphics. Its supported markets span technology, music and audio, sports and lifestyle, financial services, nonprofit organisations and global institutions, applying its combination of strategy, graphic design and motion to both entertainment brands and organisational communication.
More about Trollbäck+Company
Creative background
Before establishing the studio, Jakob Trollbäck spent five years as a creative director at R/GA, working on title sequences and motion graphics for feature films and commercials. The report connects his decision to launch the company with R/GA's shift toward digital and interactive work.
Design approach
The studio describes its approach through Scandinavian design principles, combining graphic design, moving images and sonic rhythm as parts of a unified visual medium.
Sustainability collaboration
The studio's 2015 Global Goals identity work helped catalyse the establishment of The New Division in 2017. The sister agency develops sustainability operations, strategic communications and activations, extending that collaboration into corporate social responsibility initiatives.
Notable credits
15 creditsOffices
Where Trollbäck+Company is based
- Wall Street Plaza, 88 Pine Street, 18th Floor, New York, NY 10005, United StatesNew York, United States
NYC Headquarters
HeadquartersOverall operating headquarters.
- Los Angeles, California, United States
LA Annex
Active satellite annex; no dedicated street address or direct telephone number is published in the supplied research.
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