Back to all studios
TRO

Troika

Creative & Production
View roles 0Visit website
Open roles
0
Founded
2001
Employees
N/A
Offices
1

About Troika

Troika was a Los Angeles-based brand strategy and creative agency specializing in entertainment, television and sports media. Historically known as Troika Design Group, it combined strategic brand consulting with motion design, live-action production and broadcast identity systems. Its work connected brand positioning with the visual packages audiences encountered across television, digital campaigns, streaming platforms and stadium screens.

The agency developed network identities, promotional campaigns, show packaging and broadcast toolkits. Its capabilities covered creative direction, visual identity, motion graphics animation and marketing communications, alongside strategies for sports fan engagement. This combination allowed it to work across both overarching brand identities and the individual graphics, sequences and promotional elements used to express them.

Broadcast and entertainment work

Troika's television portfolio included ABC's primetime image campaigns and “liquid light” visual identity system, high-definition graphics and franchise redesigns for ESPN's SportsCenter, and the launch identity and promotional packaging for The CW. Other assignments included CNN's on-screen graphics redesign, Discovery-related corporate and network identities, and the rename and brand launch of truTV from Court TV.

Its sports and gaming work extended beyond conventional television packaging. The agency developed the strategic brand platform and on-air relaunch from Versus to NBC Sports Network, created EA Sports' cinematic “Be the Ball” campaign across several game franchises, and designed stadium visual identity and video-board systems for the Jacksonville Jaguars. Streaming work included a cross-sport identity and visual packaging programme for FloSports.

Company history

Founded in Hollywood in 2001, Troika became part of M2 nGage Group through a merger in June 2017. The acquiring company subsequently adopted the name Troika Media Group. Troika's design studio remained a distinct operating business within that holding-company structure.

Following its parent's Chapter 11 proceedings, an operating-asset sale and liquidation in 2024, the design studio ceased business operations. Its Los Angeles facility closed, and its primary web properties became inactive.

More about Troika

Founders and historical leadership

  • Dan Pappalardo, Chuck Carey and Mark Bohman founded the agency after the closure of broadcast design company Pittard Sullivan. Pappalardo was its longtime CEO and president.
  • Kevin Aratari joined from mOcean in 2015 as Head of Business Development and later served as President of Troika Design Group within the holding-company structure.
  • Historical partners and production leaders included Robert Blatchford, Head of Business Development and Partner, and executive producers Connor Swegle and Tobin Kirk.

Notable credits

13 credits
  • ABC Television Network — primetime image campaigns and liquid light identity
  • ESPN SportsCenter — high-definition graphics and franchise redesigns
  • ESPN College Football — identity
  • The CW — network launch identity and promotional packaging
  • CNN — on-screen graphics redesign
  • EA Sports — Be the Ball campaign
  • Discovery Channel — brand identity
  • Animal Planet — network identity
  • The Hub — network identity
  • NBC Sports Network — relaunch from Versus
  • truTV — rename and network brand launch
  • FloSports — cross-sport streaming identity
  • Jacksonville Jaguars — stadium visual identity and video-board systems

Offices

Where Troika is based

1 location

  • Los Angeles office

    Los Angeles, California, United States

Open roles

Find your next role at Troika

No open roles right now

Check back for new opportunities at Troika.

Visit studio website