Trigger XR

Trigger XR is a creative agency and immersive development studio based in Los Angeles, California. Founded in 2005, it develops augmented reality, virtual reality, mixed reality and spatial computing experiences for entertainment companies, sports organizations, consumer brands and enterprise clients. Originally established as Trigger and later operating as Trigger Global, the company has expanded its work across mobile devices, web browsers and head-mounted displays.

Its production services span XR strategy, creative ideation, technical feasibility, spatial interface design and interactive prototyping through application development and ongoing support. The studio builds native iOS and Android applications, WebAR experiences and projects using Unity and Unreal Engine. Its capabilities also include real-time 3D modeling, computer graphics and software engineering for platforms such as Apple Vision Pro and Meta Quest.

Interactive experiences for audiences and brands

The studio combines entertainment properties and brand content with interactive experiences designed for marketing, fan engagement and commerce. Its portfolio includes augmented reality campaigns, immersive promotions, mobile games and spatial applications. These projects range from bringing characters and stories into a viewer’s surroundings to supporting live sports engagement and product visualization.

Trigger XR’s work extends across film and television franchises, video games, live events, apparel, beverages and technology. Its development approach brings creative concepts together with spatial user experience design and platform-specific engineering, supporting projects from early prototypes through public release.

Development beyond launch

Alongside campaign production, Trigger XR offers enterprise deployment, live operations, analytics tracking, maintenance and content updates. These services support experiences that require continued technical operation after their initial release. Its combination of creative production and software development accommodates both promotional activations and longer-running immersive applications.

The company’s history also includes mobile entertainment development before the current generation of spatial computing devices, connecting its earlier interactive work with its present focus on XR experiences.