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TRG Multimedia

Creative & Production
Open roles
0
Founded
1983
Employees
51-200
Offices
1

About TRG Multimedia

TRG Multimedia is an independent commercial production studio based in Greater Cleveland, Ohio. Its work combines photography, live-action video, computer-generated imagery and physical set production for advertising, product marketing and entertainment. Founded by commercial photographer Martin Reuben in 1983, the business developed from a photography studio into an integrated production company serving brands, manufacturers and advertising agencies.

The company began as Martin Reuben Photography, became The Reuben Group in 1992 and adopted the name TRG Studios in 1996. Its subsequent TRG Reality identity reflected an expansion into CGI and digital environments. The current TRG Multimedia name expresses its broader combination of photographic, filmmaking, set-building and digital production capabilities.

Commercial content and production

Photography services cover products, lifestyle scenes, food and beverages, architecture and interiors. Video production spans television commercials, product demonstrations and direct-response content, with capabilities extending from scripting and directing through cinematography, editing, color grading and sound design. Art direction, food styling and retouching support productions across these formats.

Its CGI work includes photorealistic product visualization, digital room environments, 3D animation, compositing and motion graphics. CAD-to-render workflows support the creation of product imagery, while virtual sets and in-camera visual effects connect digital environments with live-action capture. These capabilities serve markets including home improvement, appliances, consumer goods, healthcare, medical devices and consumer electronics.

Physical and digital production together

The studio's production campus brings soundstage space, customizable residential sets, commercial food-styling kitchens and prop resources into one facility. Set design and construction complement its photography and film work, allowing physical environments and digital assets to contribute to the same production. Studio and soundstage services also support independent film and television crews working in Northeast Ohio.

Alongside commercial advertising, the company has expanded into original entertainment through an internal production division focused on narrative features, television and documentaries. This extends its production activity beyond commissioned brand content while drawing on the same studio infrastructure.

More about TRG Multimedia

Leadership and ownership

Adam Wilde, a long-time executive and senior photographer, acquired sole ownership from founder Martin Reuben in 2023 and became CEO and President.

Production technology

The virtual production stage combines Disguise Studio Pro, AbelCine RED V-Raptor XL 8K capture systems and real-time Unreal Engine workflows. A MILO robotic camera system supports repeatable motion-control work.

Original-content collaboration

TRG Sound & Vision launched in January 2024 and later became Substance. Adam Wilde co-founded the internal division with Emmy-winning producers Geoff Yaw and Ryan J. Kelly. Its operating model combines original production with soundstage services for visiting crews and draws on Ohio's motion picture tax incentives.

Notable credits

7 credits
  • Moen — CGI product visualization, water simulations, packaging imagery and room-set photography
  • The Kirby Company — e-commerce photography, CGI component animations and video production
  • Nautilus / Schwinn Fitness — commercial imagery and promotional videos for the Schwinn 830 treadmill and R618 recumbent bike series
  • STERIS Life Sciences — virtual production and commercial still/video campaigns
  • SmithFoods — packaging photography and styling for 24 flavors of SMITH's Ice Cream
  • Cleveland Browns / Medical Mutual — kiosk and transit advertising campaigns
  • Buddy (2026) — principal photography hosted at the Brooklyn soundstage

Offices

Current and former locations of TRG Multimedia

2 locations
  • Brooklyn office

    Headquarters
    1 American Road, Suite 700, Brooklyn, OH 44144Brooklyn, Ohio, United States

    Opened 2019

    About this office

    Overall headquarters and production campus in the former American Greetings headquarters complex. The company relocated here in January 2019. Its internal original-content division, Substance, initially launched as TRG Sound & Vision, also operates from this campus.

  • Cleveland office

    Former office
    Cleveland, Ohio, United States

    Closed 2019

    Former downtown studio, vacated in January 2019 when the company relocated to Brooklyn, Ohio.

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