Treacle
- Open roles
- 0
- Founded
- 2011
- Employees
- 11-50
- Offices
- 3
About Treacle
Treacle is an independent creative production agency and animation studio founded in Hong Kong in 2011. Originally established as an animation and post-production house, it has developed into a multidisciplinary studio working across film, digital campaigns and immersive experiences. Its presence spans Hong Kong, Bangkok and Sydney, bringing together directors, animators, technical directors, visual effects artists and experiential designers across Asia-Pacific.
The studio produces 2D, 3D and mixed-media animation alongside live-action films, motion graphics and visual effects. Its production services extend from concept development, storyboarding and character design through cinematography, CGI modeling, texturing, lighting and compositing. Editing, color grading and audiovisual finishing support projects through their final delivery. Treacle also develops interactive installations, virtual and augmented reality experiences, projection mapping and event visuals.
Work across screens and physical spaces
Treacle's portfolio includes commercial campaigns, corporate communications, public-service announcements, documentary graphics and large-format installations. For Salesforce, it has produced anamorphic LED lobby content, animation for the Paris 2024 Olympic Games campaign and the AgentForce interactive activation in Sydney. These projects demonstrate a production approach that extends animated storytelling into architectural displays and live public experiences.
Other work includes live-action production and CG product animation for Lenovo's ThinkCentre M90a Pro Gen 6 AIO launch at CES 2025, as well as photography and campaign assets for Lenovo's Tiny 25 campaign. Its film work includes the hybrid live-action and CG brand film Time-Chain for Analog, an ESG corporate communications film for UBS, and titles, animation and post-production supervision for the feature documentary The Helper.
Treacle also contributed to the This is Wan Chai public multimedia installation involving Hong Kong Ballet and MTR Corporation, and co-directed the animated American Express Flying Cards commercial with Nikopicto. Its clients and projects span technology, financial services, automotive, luxury, hospitality, entertainment and cultural organizations, with work adapted for broadcast, online distribution, public installations and experiential campaigns.
More about Treacle
Leadership
- Founder Tom Mitchell serves as CEO and Global Creative Director. Executive Producer and Partner Josie Mitchell jointly manages the studio with him.
Production methods and collaboration
- For its Salesforce lobby installations, Treacle designed content around specific LED viewing angles to create a naked-eye 3D effect. The work incorporated Australian botanical illustrations by Emmy-nominated artist Lezio Lopes alongside animated Salesforce mascots.
- The AgentForce activation was developed with The Company We Keep and TripADeal, combining real-time motion graphics with 3D character animation for an immersive AI marketing experience.
Industry recognition
The research reports recognition for Treacle from the Spikes Asia Awards, The Sabre Awards, PR Awards, Kam Fan Awards and Creativity International Awards.
Notable credits
11 creditsOffices
Where Treacle is based
- Sydney, New South Wales, Australia
Sydney office
Regional studio and client services hub supporting Australian clients and experiential activations.
- Unit D, 30/F, Morrison Plaza, 5–9A Morrison Hill Road, Wan Chai, Hong KongHong Kong
Hong Kong office
Founding office supporting Hong Kong operations, regional client engagements and corporate communications.
- 5/22–24, Soi Ladprao 38, Ladprao Road, Chompol, Chatuchak, Bangkok 10900, ThailandBangkok, Thailand
Bangkok office
Animation and production studio described as Asia HQ; a core hub for animation, CGI design and 3D technical direction.
Open roles
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