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TRAUM INC

Creative & Production
Open roles
0
Founded
2010
Employees
1-10
Offices
1

About TRAUM INC

TRAUM INC is an independent digital creative studio based in London, working across CGI, motion design, visual effects and digital imagery. Founded around 2009–2010 by creative director, artist and designer Thomas Traum, the studio combines art direction with technical exploration to create still and moving images for commercial campaigns, cultural commissions and interactive environments.

Its work connects fashion, industrial design and speculative digital worlds. Projects range from photorealistic product imagery and character animation to simulated materials, virtual environments and screen-based installations. Creative direction, concept development, production and compositing form part of its offering, alongside interactive retail experiences and anamorphic billboard content. The studio serves luxury fashion, sportswear, consumer technology, premium audio, performing arts and architectural clients.

Films, campaigns and interactive experiences

A sustained collaboration with Apple Beats includes the Beats Fit Pro design film and the 2024 Beats Pill product launch film. TRAUM INC also collaborated with visual artist Nic Hamilton on Apple Beats x FRAGMENT campaign teasers. These projects bring together product-focused imagery, animation and creative direction.

For On Running, the studio created CGI campaign films and WebGL experiences spanning Cloud X, Cloudflow and the Lumos Collection. Its sportswear work also includes seasonal films for Adidas Y-3, launch imagery for Kilian Jornet’s outdoor brand NNormal, and concept sketches and digital installation work for Nike.

The portfolio extends into luxury retail and cultural production. TRAUM INC developed an interactive flagship-store avatar installation for Statement Paris, contributed animation to Prada’s #PradaRealLifeComix, and produced the launch trailer for The Shed New York’s kung-fu musical Dragon Spring Phoenix Rise. Further commissions include speculative films for GilletteLabs, motion visuals for Kenzo, textile simulation for Uniqlo and visual artworks for Bulgari.

Across these formats, the studio maintains a focused, director-led practice, combining visual concept development with the production techniques needed to realise each commission.

More about TRAUM INC

Leadership and origins

Thomas Eberwein, professionally known as Thomas Traum, is the sole active director and holds at least 75% of the company’s shares and voting rights. Before establishing the studio, he co-founded the interactive partnership Digital Club after moving to London to work at Hi-ReS!. In 2008, he co-founded the Studio Three creative co-working space with Marc Kremers, Tara Darby and Damien Poulain.

Production and operating model

The research describes a pipeline using high-density multi-GPU rendering, procedural tools, bespoke code and generative workflows. The boutique studio scales project teams with specialist freelance 3D animators, modellers, sound designers and technical practitioners.

Collaborative alliance

In November 2021, TRAUM INC co-founded ONE with International Magic, The Experience Machine, Nic Hamilton, Valtteri Laihanen and Novembre Global. The co-owned, non-hierarchical alliance brings independent practitioners together for larger productions combining physical and digital experiences.

Notable credits

22 credits
  • Apple Beats — Beats Fit Pro, Behind the Design Film
  • Apple Beats — Beats Pill, Behind the Design Film (2024)
  • Apple Beats x FRAGMENT — Powerbeats Pro Launch Teaser & Campaign
  • On Running — No Room for Grey Areas
  • On Running — Cloudflow interactive WebGL experience
  • On Running — Cloud Hi Edge
  • On Running — Lumos Collection: Get Weird in the Night
  • NNormal — Your Path, No Trace
  • Adidas Y-3 — Chapter 01: Disappear and Chapter 02: Cocoon
  • Statement Paris — Alyh interactive avatar installation
  • The Shed — Dragon Spring Phoenix Rise official trailer
  • Nike x Martine Rose — The Lost Lionesses
  • Nike — Sports Pack
  • Nike — World Headquarters Art Installation Concepts
  • Prada — #PradaRealLifeComix
  • GilletteLabs — Heated Razor Utopian Journey
  • Kenzo — La Collection Memento Nº3
  • Moschino — Moschino TV H&M
  • Bulgari — Garden of Eden book visual artworks
  • Moncler — Sanlitun anamorphic mascot video campaign
  • Uniqlo — LifeWear motion studies and textile simulation
  • Christopher Raeburn — SS15 Meridian REMADE fashion film

Offices

Where TRAUM INC is based

1 location
  • London office

    Headquarters
    First Floor – East, 52-53 Margaret Street, London, W1W 8SQ, United KingdomLondon, England, United Kingdom

    Studio headquarters and registered office.

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